Cape Town's new logo: reports are incorrect

2014-02-21 13:47
The reported new logo. (File, Twitter)

The reported new logo. (File, Twitter)

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CT's 'then and now' goes viral

2014-02-21 09:22

A video clip displaying synchonized footage of Cape Town during the 1950s vs 2014, has been doing the rounds on social media.WATCH

Cape Town – A number of Cape Town-based newspapers published what is said to be the multi-million dollar new-look logo for the City of Cape Town.  

The City of Cape Town has, however, in the mean time released a statement saying that reports have been misleading, in relation to the nature of the process followed, the costs associated with the proposed implementation, and the actual design.  

According to the statement, the version of the proposed new corporate identity published by a number of media outlets is incorrect and does not officially exist.

They have invited media to attend a briefing by City of Cape Town Executive Mayor, Patricia de Lille on Monday at noon in the Civic Centre.  

IOL reported that The City spent millions redesigning its logo and pay-off line and that the new branding resembled the flower-like BP logo, according to two anonymous sources.  

The logo has, reportedly, only been revealed to 500 of the top managers in the city.  

Several managers at the event reportedly complained that the trademark Table Mountain design of the oldlogo would be replaced with something more abstract. There were also concerns the logo had been chosen “in secret” without any public participation.

The current logo, which features Table Mountain, was designed in 2003 by leading advertising agency Ogilvy. It carries the strapline: “This city works for you.”

The logo featured prominently at high-profile local and international events and occasions, including the 2010 World Cup and the bid for the World Design Capital title.
Read more on:    cape town  |  travel  |  travel south africa

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