Jazz fest a welcomed tourism boost

2013-04-04 08:28

Cape Town - In order to meet the tourism ministry's target of creating more than 225 000 jobs in the tourism sector by 2020, the tourism industry has to make an asserted effort to continue the momentum generated over the past few years.

According to Nick Seewer, CEO of Pepperclub Hotel & Spa, taking full advantage of events, such as the Cape Town International Jazz Festival, which created 2 715 jobs in 2012, is a way for the industry to meet its target.

This weekend will see the 14th annual Cape Town International Jazz Festival take place in the city, which is considered the largest lifestyle festival in Africa and a major draw card on South Africa's social calendar. Seewer says that the event provides not only an opportunity to view international and local artists performing, but it also has a significant beneficial impact on the local economy and tourism.

"The Jazz Festival has grown year-on-year and has firmly established itself as a globally-recognised event, currently attracting over 33 500 people. Drawing both local and international visitors, the festival provides an additional boost for tourism in terms of revenue for the city and the facilities that the festival attendees make use of, such as local hotels and restaurants. This in turn, then also results in job creation."

Research conducted by espAfrika revealed that festival goers who traveled to Cape Town in 2010 to attend the festival spent most of their money on accommodation, followed by food, restaurants and transport. The 2012 Cape Town International Jazz Festival summary report revealed that the festival generates R29.7 million based on visitor spending and the total direct spending amounts to R50.8 million.

Seewer says that this research proves that the capital generated by the festival flows directly into the tourism industry, which is very encouraging.

He adds that in addition to the economic boost, events of this scale also promote the country as a tourist destination, as well as to allow the country to showcase its ability to host world class events.

"Successfully hosting the 2010 FIFA World Cup and more recently, several internationally renowned musicians, such as the Red Hot Chilli Peppers and Lady Gaga, emphasises how South Africa is increasingly being noticed across the world as a destination for staging world class events."

He says that from a tourism perspective, South Africa has steadily grown in momentum internationally following the 2010 FIFA World Cup and needs to continue in earnest to market the country and destination in order to create sustainable job creation. 



 
Read more on:    travel south africa
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