Protea fights rhino poaching

2013-07-03 08:59

Cape Town – Rhino poaching numbers are increasing at an alarming rate and this prompted one of the biggest hotel groups in the country to stand up and take action.

The Protea Hotel Kruger Gate has set the tone in ensuring their role against rhino-poaching, the hotel group has recently announced that it will donate 1% of its accommodation bookings to the Endangered Wildlife Trust in its quest to curb rhino-poaching.

This newly renovated hotel is on the banks of Sabie River, deep in the heart of Mpumalanga and 100 metres from the Kruger National Park, offering affordable luxury getaway accommodation while providing first-hand wildlife experience including the rhino.

The hotel group manager, Nicholas Barenblatt said the hotel’s proximity to these superb animals prompted them to play a part in support of rhino conservation.

“All the money we raise will be given to the Endangered Wildlife Trust, which has various programmes that support rhino conservation. Among their projects are a 5-day law enforcement training course, a rhino orphan response project, providing logistical and financial support for various provincial rhino conservation efforts, running awareness campaigns in rhino horn demand countries such as Vietnam and the training or deployment of sniffer dogs to locate rhino horn and track poachers.” Said Barenblatt.

However, one of the main reasons they decided to join hands with EWT is because of their broad-based approach to ensuring the survival of the rhino species so that children and future generations can one day see a live rhino.

“Children need to see these animals rather than just hear about these magnificent creatures that used to roam the African bush. Besides the accommodation spend donation, the hotel will also be selling a number of novelty items to raise additional funds, such as shirts and caps. We have also formulated an educational programme around rhino conservation which is communicated to guests and children through various activations within the hotel experience.” Said the manager.

The hotel is extremely popular among visitors and this money and energy that is being put into raising the funds and awareness will make a huge difference.   

”Our guests are the heroes of the day as just by them staying at the hotel whether it be on leisure or for a conference is helping us support this campaign.” Concluded Barenblatt.

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