SAT bids vistors 'welcome'

2013-07-11 13:51
South African Tourism believes it is the little things that make a tourist's stay in South Africa special, leaving them with a yearning to come back.

The tourism body announced its new South African Tourism Welcome campaign in a statement, detailing that the campaign's essence is based on consumer insights that show personalised and authentic experiences are what tourists to South Africa want most.

"They want to meet the real people of South Africa, spend time with us, eat the food we eat and be part of our culturally rich lifestyle," South African Tourism Chief Executive Officer, Mr Thulani Nzima said in the statement.

“Welcome is about inspiring and educating South Africa’s tourism role-players and everyday South Africans in ways to exceed tourist expectations of service delivery that we’ll be able to deliver on our brand promises, improve our businesses, and grow our tourism industry.” says Nzima.

“Being welcoming, and helping with the little things is the basic component of service excellence. South Africa is already recognised as a warm, friendly destination. This is what people remember and what inspires them to return. Let’s hone this gift, and spread it throughout the industry. It’s asking yourself: ‘what extra little thing can I do to make a visitor’s stay more memorable?’ It’s a friendly smile, a helpful answer,” Nzima said.

SAT is encouraging members of the tourism industry to participate in the ‘Welcome Challenge’, a fun quiz designed to improve your knowledge of how to make guests from anywhere in the world (including from South Africa) feel special.

Visitors to the website can click on the knowledge centre, and find content that provides insight into the needs and desires of Indian and Chinese tourists; videos that give insights on wine pairing and general wine etiquette; and a video that helps you learn more about Adventure tourists.

Also available on the website is the Welcome Toolkit, which gives tools to assist in welcoming guests.

The toolkit includes Welcome letters and gift ideas, a Welcome video, a Welcome corporate identity guide and Welcome logo downloads. All these tools are available for free. South African Tourism urges the trade to download and use these resources to their advantage. “It’s our way of working together with the South African travel to showcase this country’s welcoming nature,” Nzima said.

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