Singita's suave new website

2013-04-19 08:44
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Leopard samples lodge luxury

A young leopard in Sabi Sand Private Game Reserve seems to have decided that sleeping out in nature without something soft to rest your head on is just not on.

Cape Town - Celebrating 20 years as Africa's leading luxury safari brand and conservation company, Singita is pleased to announce the launch of their new website. Sporting a brand new look and feel, enhanced function, and rich content, Singita is proudly embracing the demands of the next generation, tech-savvy traveller.

A culmination of an innovative and creative digital strategy developed over the past two years, the website marks a new era for Singita's online presence. Crafted by Wallop, Vancouver-based specialists in luxury hotel website design, the site will act as a hub for the company's room availability and spectacular visual content. The progressive design and choice of a WordPress platform is the result of extensive research of both global trends in hotel and travel design, and a thorough surveying of Singita's customer base.

Created with tablets and mobile phones in mind, using responsive design, the site will adjust seamlessly to any screen or device. This enhanced version of the website will further augment the modern traveller's mobile online experience with Singita.

The website promises to display unrivalled content, including extensive video and photography of the Singita's lodge and camp experience, wildlife and safari. The conservation and community aspects so integral to the Singita experience will be prominently featured, including media produced by guides, guests, and staff. Integration across digital platforms is paramount, and the site will assimilate the brand's various social media platforms (YouTube, Pinterest, Twitter, Facebook) with blog entries, and e-news campaigns to provide unparalleled, up-to-the-minute wildlife reports and camp updates.

In the coming months, Singita plans to expand on this new digital strategy, with the addition of a password protected micro-site to serve travel partners with updated and downloadable rates, fact sheets, videos and more.

Check out Singita's new website.

 
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