Visa, SA Tourism hunt for top tourism app

2012-09-19 12:27
Johannesburg - With tourists increasingly using their mobile devices to plan their travels, Visa and South African Tourism have thrown down a challenge to developers across sub-Saharan Africa to build the best travel app for the region’s burgeoning tourism industry.

The Africa App Quest, which was launched at the E-Tourism Summit in Cape Town last week, aims to get regional developers building authentically African apps to capitalise on the continent’s growing popularity as a global tourist destination.

SA Tourism estimates that a third of all travellers have a travel-related app on their smartphones, which they use to book travel, find tourist attractions and share experiences via social media.Google says the number of mobile users researching travel on their mobile deviceswill grow by more than 50 percentin 2012 alone.

“There are hundreds of international travel apps out there, but we think this is a great opportunity to create homegrown apps that really capture the feel of Africa and enhance the tourist experience of the continent,” said Claire Olverman, Head of Cross-Border Marketing for Visa Sub-Saharan Africa.

The competition encourages developers to create apps for any mobile device or platform, including iOS, Android and Windows. They also have free rein when it comes to the purpose of the apps, says Olverman. Entries can include anything from online safari guides and urban directories to game spotting and recording apps, online booking and shopping tools,or apps interpreting local culture.

SA Tourism’s William Price says the Africa App Quest is “hugely exciting” for both developers and the broader tourism sector.

“Technology is critically important to the success of the tourism sector, and this is a great opportunity for local developers to write apps that could potentially reach a massive global market,” he said.

The Africa App Quest will go live on 1 January 2013 on the E-Tourism Frontiers website www.e-tourismfrontiers.com. Competition rules and details around the main prize for the competition will be available when the site goes live, and there will also be a dedicated Facebook page that will give regular updates about the competition.

The winner of the Visa Africa App Quest will be announced at the E-Tourism Africa Summit in September 2013.

Read more on:    travel south africa
NEXT ON NEWS24X
SHARE:

Read News24’s Comments Policy

24.com publishes all comments posted on articles provided that they adhere to our Comments Policy. Should you wish to report a comment for editorial review, please do so by clicking the 'Report Comment' button to the right of each comment.

Comment on this story
0 comments
Add your comment
Comment 0 characters remaining
 

Inside Travel

 
/Sport
 

3 sports games you have to watch this weekend

Whether it’s date night or a braai with buddies, plan around these three exciting sporting games!

 
 

Men24.com

Everyday struggles of naturally skinny guys
And this year's Miss Bumbum title goes to...
How to maintain your mo, bro
Hottie of the day: Colette
There are new stories on the homepage. Click here to see them.
 
English
Afrikaans
isiZulu

Hello 

Create Profile

Creating your profile will enable you to submit photos and stories to get published on News24.


Please provide a username for your profile page:

This username must be unique, cannot be edited and will be used in the URL to your profile page across the entire 24.com network.

Settings

Location Settings

News24 allows you to edit the display of certain components based on a location. If you wish to personalise the page based on your preferences, please select a location for each component and click "Submit" in order for the changes to take affect.








Facebook Sign-In

Hi News addict,

Join the News24 Community to be involved in breaking the news.

Log in with Facebook to comment and personalise news, weather and listings.