News24

Australia 'Nucking Futs' gets green light

2012-01-18 14:16

Melbourne - A snack called "Nuckin Futs" has received the green light to be sold in Australia after regulators accepted the profanity it parodies was part of everyday speech, a report said on Wednesday.

The Trade Marks Examiner initially ruled that the name was inappropriate and rejected a trademark application, the Melbourne Herald Sun reported.

But lawyers for the unnamed Australian company that wants to market the product argued that the word "fuck" was a normal part of Australian speech and could not be deemed offensive under trademark rules.

"We submit that whilst there may be a mere sentimental objection or mere distaste to Nuckin Futs, this is not a sufficient ground for rejection of the trademark, particularly since a substantial number of people would not find the words shocking," a five-page legal submission said.

Almost a year after the application was rejected, the examiner agreed to accept the trademark on condition that the owner does not market the product to children, the newspaper said.

Lawyers for the company said the product, mostly comprising edible nuts, would only be sold in pubs, nightclubs and other entertainment venues.

Comments
  • Larry - 2012-01-18 14:30

    Maybe we should borrow this when describing our Politicians.

      Gerhard - 2012-01-18 15:19

      These should be standard snacks at all government functions.

  • Franna16 - 2012-01-18 14:48

    Wow I repeat the name of the Product in my post and my post gets deleted.

      TheWatcher - 2012-01-18 14:57

      Hey you're right! I call a competition to see which ones get through:

      TheWatcher - 2012-01-18 14:58

      for suck's fakes

      TheWatcher - 2012-01-18 15:05

      shining wit

      TheWatcher - 2012-01-18 15:15

      ok that's too easy... bored now

  • Hallo - 2012-01-18 14:55

    Dirty aussies.

  • Clive.D.Buckley - 2012-01-18 15:06

    In the UK, a Bloody Mary without the vodka, is called a Virgin Mary... In Aus, it's called a Bloody Shame... Gotta love the Aussies (just not their Cricket and Rugby Teams)

      stefan.vanderspuy - 2012-01-18 15:29

      Bloody shame, I still like the plain Virgin Mary. I'll take a screwdriver though.

  • Sharp - 2012-01-18 15:15

    haha ... I love it, If I were there I would buy the nuts! ... glad to know that the Aussies are evolving into a mature and progressive society

  • Lorenzo - 2012-01-18 16:10

    Maybe this is why people leave SA to go to Australia?? Because it’s definitely not for the accents… Mate!

  • Lawrence - 2012-01-18 19:01

    Wow these marketing guys are "smart fellas"

  • John - 2012-01-20 19:42

    People in OZ are lively and not stuffed shirts like the brits

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