News24

Election ad jars Marmite

2010-04-22 21:14

London - The maker of Marmite spread is demanding that a far-right party stop using the product's image in election ads.

Marmite's owner, Unilever, said it did not authorise the use of Marmite's image by the British National Party. A jar of the yeast spread appears without explanation in the upper left corner of the online broadcast.

The company said on Thursday that "neither Marmite nor any other Unilever brand are aligned to any political party".

It will seek an injunction against the BNP.

Marmite has a quintessentially British image and famously divides opinion, using the marketing slogan "love it or hate it". Many adore its distinctive yeasty taste, while others abhor it.

The BNP claims to be the party of indigenous Britons, and opposes immigration.