'Heart Attack Grill' rep dies at 29

2011-03-04 12:01
Phoenix - A 260kg man who gained a measure of fame as spokesperson for the Heart Attack Grill - a Phoenix-area restaurant that unabashedly touts its unhealthy, high-calorie menu - has died.

Friends of 29-year-old Blair River say he died on Tuesday, possibly from contracting pneumonia after a bout with the flu.

Restaurant founder Jon Basso tells The Arizona Republic that River was more than the larger-than-life caricature he portrayed in promoting the restaurant, which includes huge hamburgers, milkshakes and fries cooked in lard on its menu.

Basso says River was a creative genius who had been planning to take part in the shooting of a promotional spot called, "Heart Attack Grill: The Musical."

The 2.05m River was an Arizona state heavyweight wrestling champion in 1999.

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