KFC sorry over China chicken scare

2013-01-11 14:04

(Shutterstock)

Multimedia   ·   User Galleries   ·   News in Pictures Send us your pictures  ·  Send us your stories

Shanghai - US fast food giant Yum! Brands has apologised to customers of its Chinese KFC restaurants after a scandal over tainted chicken that dented sales at the popular chain.

The Chinese arm of the food empire, whose brands also include Pizza Hut, admitted it failed to inform authorities about tests showing high levels of antibiotics in chicken. It came after authorities launched a probe last month.

There is deep sensitivity in China to the issue of tainted food following a string of scandals, although foreign brands are normally more trusted and it is unusual for one to get embroiled in such a controversy.

"We did not take the initiative to inform the government about test results," Yum China's chairperson and chief executive, Sam Su, said in the statement late on Thursday.

"We feel regret for all the problems and I sincerely apologise to the public on behalf of the company," he said.

The company also pledged to improve the screening process of suppliers and communication with Chinese regulators, the statement said.

Investigation

The scandal came to light when China's commercial hub of Shanghai and the northern province of Shanxi said last month that they were investigating KFC suppliers over claims of high levels of antibiotics.

The company said at the time it was co-operating with a government investigation into two poultry suppliers that provided chicken with "unapproved" levels of antibiotics.

The Shanghai government has said Yum was aware of the issue through testing by a third-party in 2010 and 2011 but did not report to the authorities. The company has already stopped using the local supplier, Liuhe Group.

The scandal has hit Yum's Chinese operations. It said this week sales in the key market were forecast to fall 6% in the fourth quarter of last year following the probe, instead of the previously expected 4% drop.

Nevertheless, Chinese consumers say they will continue to eat in KFC, which is still perceived as better quality than small, individually-owned restaurants.

China's agriculture ministry has said it was investigating reports that poultry producers were giving hormones and other supplements to chickens to make them grow faster, but it did not cite Yum.

- SAPA
Read more on:    kfc  |  china
NEXT ON NEWS24X
SHARE:

Read News24’s Comments Policy

24.com publishes all comments posted on articles provided that they adhere to our Comments Policy. Should you wish to report a comment for editorial review, please do so by clicking the 'Report Comment' button to the right of each comment.

Comment on this story
1 comment
Add your comment
Comment 0 characters remaining
 

Inside News24

 
/News
 

This is what South Africans Googled in 2014!

Find out who and what South Africans were most curious about in 2014!

 
 

I love summer.24

This hilarious song is your new holiday anthem
The world's least visited destination is breathtaking!
LOL treadmill fail!
Google’s top searches of 2014

Jobs in Cape Town [change area]

Property [change area]

Travel - Look, Book, Go!

Kalahari.com - shop online today

2DAYS ONLY – 30% off Appliances

Coffee makers, blenders, fans, juicers and more. T&Cs apply. Shop now!

2 DAYS ONLY – 40% off books

Get 40% off when you buy 2 books. For two days only! T&Cs apply. Buy now!

Up to 50% off on outdoor gear

Save on chairs, blankets, cooler bags, umbrellas and more. Shop now!

Save on Samsung

Cameras, mobile phones, TVs, Tablets and more. While stocks last. Shop now!

Grand Theft Auto 5

Now available on PS4, Xbox One and PC from R649. Buy now!

OLX Free Classifieds [change area]

Samsung Galaxy s4

Mobile, Cell Phones in South Africa, Western Cape, Cape Town. Date October 24

Best bargain in big bay

Real Estate, Houses - Apartments for Sale in South Africa, Western Cape, Cape Town. Date October 25

VW Golf 6, 1.6 Trendline (Excellent condition)

Vehicles, Cars in South Africa, Western Cape, Cape Town. Date October 25

Horoscopes
Aquarius
Aquarius

You may be emotionally defensive or reserved today. You need to step up today as there may be extra responsibilities to deal with....read more

There are new stories on the homepage. Click here to see them.
 
English
Afrikaans
isiZulu

Hello 

Create Profile

Creating your profile will enable you to submit photos and stories to get published on News24.


Please provide a username for your profile page:

This username must be unique, cannot be edited and will be used in the URL to your profile page across the entire 24.com network.

Settings

Location Settings

News24 allows you to edit the display of certain components based on a location. If you wish to personalise the page based on your preferences, please select a location for each component and click "Submit" in order for the changes to take affect.








Facebook Sign-In

Hi News addict,

Join the News24 Community to be involved in breaking the news.

Log in with Facebook to comment and personalise news, weather and listings.