Lindt loses golden bunny trademark trial

2013-03-28 16:39
(Picture: Supllied)

(Picture: Supllied)

Multimedia   ·   User Galleries   ·   News in Pictures Send us your pictures  ·  Send us your stories

Zurich - Swiss premium chocolate maker Lindt & Spruengli has lost a court battle to protect its gold foil-wrapped Easter bunnies from imitation by a German rival.

Lindt, which traces its origins to a Zurich confectionery shop set up in the 1840s, has been fighting German chocolate maker Confiserie Riegelein since 2000 to try to stop it producing similar chocolate bunnies.

But Germany's Federal Court of Justice rejected a final appeal by Lindt & Spruengli on Thursday.

"We are very glad that this case has found a happy ending for us after some 12 years," Peter Riegelein, head of the family-owned German business, said in a statement.

"The sitting gold-wrapped bunny has been a firm part of our offering for at least a half century," he said. "Now it is finally clear that it can stay as it is."

Lindt will respect the decision even though it does not share the court's judicial interpretation, a spokesperson said.

"Lindt & Spruengli invests substantial amounts into advertising and promotion to further increase the degree of brand awareness," she said. "We will continue to defend our Lindt gold bunny in the future whenever necessary."

Last year, the European Union Court of Justice (ECJ) upheld a decision of the EU trademarks agency OHIM, which rejected Lindt's application for a trademark of its sitting bunny shapes wrapped in gold foil with a red ribbon bow tie.

Earlier last year, however, an Austrian court ruled that family-owned rival Hauswirth could no longer produce Easter bunnies that look like those made by Lindt.

Read more on:    eu  |  germany  |  switzerland
SHARE:

Read News24’s Comments Policy

24.com publishes all comments posted on articles provided that they adhere to our Comments Policy. Should you wish to report a comment for editorial review, please do so by clicking the 'Report Comment' button to the right of each comment.

Comment on this story
0 comments
Add your comment
Comment 0 characters remaining

Inside News24

 
/News
Horoscopes
Aquarius
Aquarius

You are a master at juggling and seeing the bigger picture, but when the focus is on you in a one on one situation things can...read more

There are new stories on the homepage. Click here to see them.
 
English
Afrikaans
isiZulu

Hello 

Create Profile

Creating your profile will enable you to submit photos and stories to get published on News24.


Please provide a username for your profile page:

This username must be unique, cannot be edited and will be used in the URL to your profile page across the entire 24.com network.

Settings

Location Settings

News24 allows you to edit the display of certain components based on a location. If you wish to personalise the page based on your preferences, please select a location for each component and click "Submit" in order for the changes to take affect.




Facebook Sign-In

Hi News addict,

Join the News24 Community to be involved in breaking the news.

Log in with Facebook to comment and personalise news, weather and listings.