More sponsors quit Limbaugh over remark

2012-03-06 10:03
Washington - A law student branded a "slut" and a "prostitute" by right wing US radio host Rush Limbaugh in an on-air rant about contraception rejected his apology on Monday as more sponsors abandoned his show.

Internet pioneer AOL was the biggest name to declare it would no longer advertise on The Rush Limbaugh Show the highest-rated talk show on US radio, syndicated to more than 600 radio stations from coast to coast.

"At AOL, one of our core values is that we act with integrity," it said on its Twitter account. "We have monitored the unfolding events and have determined that Mr Limbaugh's comments are not in line with our values."

California-based Tax Resolution Services also yanked its ads, it announced via Twitter, although it retained Limbaugh's personal endorsement of its services on its website.

Distancing themselves earlier from the famously abrasive broadcaster were ProFlowers, Quicken Loans, mattress outlets Sleep Train and Sleep Number, and tech firms Citrix Systems, Carbonite and LegalZoom.

Moving to the sidelines


Limbaugh apologised to Georgetown University student Sandra Fluke over the weekend for calling her "a slut and a prostitute" after she argued before a congressional panel in favour of health-insurance coverage for contraceptives.

He renewed that apology on Monday, telling listeners: "Those two words were inappropriate. They were uncalled for.... I again sincerely apologise to Ms Fluke for using those two words to describe her."

But Fluke, aged 30, appearing on ABC television's The View, said she did not think Limbaugh's remarks changed anything, "especially when that statement is issued when he's under significant pressure from his sponsors".

Advertising Age, a trade journal, in a recap of similar furores in the past, said: "Advertisers may appear to leave, but they more often simply move to the sidelines. Sometimes, they even come back."


- Listen to the clip here:

Read more on:    us

Join the conversation!

24.com encourages commentary submitted via MyNews24. Contributions of 200 words or more will be considered for publication.

We reserve editorial discretion to decide what will be published.
Read our comments policy for guidelines on contributions.
NEXT ON NEWS24X

24.com publishes all comments posted on articles provided that they adhere to our Comments Policy. Should you wish to report a comment for editorial review, please do so by clicking the 'Report Comment' button to the right of each comment.

Comment on this story
5 comments
Comments have been closed for this article.

Inside News24

 
/News

Book flights

Compare, Book, Fly

Traffic Alerts
Traffic
There are new stories on the homepage. Click here to see them.
 
English
Afrikaans
isiZulu

Hello 

Create Profile

Creating your profile will enable you to submit photos and stories to get published on News24.


Please provide a username for your profile page:

This username must be unique, cannot be edited and will be used in the URL to your profile page across the entire 24.com network.

Settings

Location Settings

News24 allows you to edit the display of certain components based on a location. If you wish to personalise the page based on your preferences, please select a location for each component and click "Submit" in order for the changes to take affect.




Facebook Sign-In

Hi News addict,

Join the News24 Community to be involved in breaking the news.

Log in with Facebook to comment and personalise news, weather and listings.