Obama backers launch $4m Hispanic ad blitz

2012-06-11 11:00
US President Barack Obama. (File photo, AP)

US President Barack Obama. (File photo, AP)

Multimedia   ·   User Galleries   ·   News in Pictures Send us your pictures  ·  Send us your stories

kalahari.com

  • The Amateur
    A gripping read that reveals never before published details about the Obama administration's... Now R321.00
    buy now
Washington - One of the nation's largest unions and a Democratic super political action committee supporting President Barack Obama launched a joint $4m Spanish-language advertising campaign on Monday, targeting Hispanic voters.

The ads, sponsored by the Service Employees International Union and Priorities USA Action, argue that Republican presidential candidate Mitt Romney's policies would benefit the wealthiest Americans at the expense of Hispanics and other working families.

Priorities USA Action, founded by two former Obama White House aides, has struggled in fundraising compared with Republican-leaning super PACs like American Crossroads and its non-profit arm, Crossroads GPS.

But the super PAC's partnerships with SEIU and other organisations, including the League of Conservation Voters and the United Auto Workers, help the group compete with the better funded Republican-leaning political action committees.

The political wing of SEIU has given a combined $1m to Priorities USA Action during the current election cycle.

The Priorities USA advertising partnerships with SEIU have focused primary on Hispanic voters, a key election-year constituency for Obama.

The ads released on Monday use past statements made by Romney, including his assertion that the very poor were not his focus, to try to make the case that the presumptive Republican nominee would be harmful to Hispanics.

The ads will run on television and radio stations in Colorado, Nevada and Florida - all battleground states with sizeable Hispanic populations - throughout the summer.


- AP
Read more on:    barack obama  |  mitt romney  |  us  |  us elections 2012
NEXT ON NEWS24X
SHARE:

Read News24’s Comments Policy

24.com publishes all comments posted on articles provided that they adhere to our Comments Policy. Should you wish to report a comment for editorial review, please do so by clicking the 'Report Comment' button to the right of each comment.

Comment on this story
2 comments
Add your comment
Comment 0 characters remaining
 

Inside News24

 
/News
 

You HAVE to see this MTB Tsunami Fip!

You might not know what a Tsunami Flip is, but just watching this will turn your eyes into saucers. Check out this first-ever MTB Tsunami Flip in contest here.

 
 

Where were you when you last felt alive?

Mountain unicycling – say WHAT?
Bear Grylls’ top 10 things kids should do outdoors
Top tips to ensure you’re running right
Stand-up paddle boarding a great workout

Jobs in Cape Town [change area]

Property [change area]

Travel - Look, Book, Go!

Magical Massinga

Spend 5 nights at the gorgeous Massinga Beach Lodge in Mozambique and only pay for 4 from R13 220 per person sharing. Includes return flights, accommodation, transfers and romantic turndown. Book now!

Kalahari.com - shop online today

Deal of the week!

20% off Afrikaans books, music and DVDs. Offer valid while stocks last. Shop now!

Save up to R1000 on Hisense smartphones!

View the large range of Hisense smartphones. Buy today and save up to R1000!

Hot gaming titles – available for pre-order!

Call of Duty: Advanced Warfare Day Zero Edition, Far Cry 4, Grand Theft Auto 5 and more. Pre-order now!

Get a free eBook

Buy 3 eBooks and get the cheapest FREE. Offer valid while stocks last. Shop now!

Bargain box – 60% off

Reduced prices, very limited stock. While stocks last. Hurry and shop now!

OLX Free Classifieds [change area]

Samsung Galaxy s4

Mobile, Cell Phones in South Africa, Western Cape, Cape Town. Date October 24

Best bargain in big bay

Real Estate, Houses - Apartments for Sale in South Africa, Western Cape, Cape Town. Date October 25

VW Golf 6, 1.6 Trendline (Excellent condition)

Vehicles, Cars in South Africa, Western Cape, Cape Town. Date October 25

Horoscopes
Aquarius
Aquarius

Power and leadership are emphasized today. It is important to strategize and delegate well otherwise you may end up with too much...read more

There are new stories on the homepage. Click here to see them.
 
English
Afrikaans
isiZulu

Hello 

Create Profile

Creating your profile will enable you to submit photos and stories to get published on News24.


Please provide a username for your profile page:

This username must be unique, cannot be edited and will be used in the URL to your profile page across the entire 24.com network.

Settings

Location Settings

News24 allows you to edit the display of certain components based on a location. If you wish to personalise the page based on your preferences, please select a location for each component and click "Submit" in order for the changes to take affect.








Facebook Sign-In

Hi News addict,

Join the News24 Community to be involved in breaking the news.

Log in with Facebook to comment and personalise news, weather and listings.