Sex scandal kills ad campaign

2011-08-14 13:54

kalahari.com

  • Chinese Culture
    Read all you need to know about the Chinese culture in this insightful title. Now R447.00
    buy now

Hong Kong - A sex scandal has forced Cathay Pacific to review a marketing campaign that bills the airline as "the team who go the extra mile to make you feel special," a company spokesperson said on Sunday.

The Hong Kong carrier launched an investigation last week after photos were published on the internet of a woman in a red outfit resembling its cabin crew uniform performing oral sex on a man, reportedly her boyfriend, on board.

Two Cathay employees subsequently left the company, but the embarrassing episode - which reportedly took place in the cockpit - has caused the airline to consider postponing its "People and Service" campaign.

"We are thinking of holding the campaign back for a little while because the timing doesn't suit us at the moment," said a spokesperson, noting that the "extra mile" slogan was launched it 2010.

The emergence of the sex photos is considered to have compromised the advertising campaign, where cabin crew and staff are to be featured on billboards and newspaper and magazine slots, a newspaper report said.

Bad timing

"The timing of this scandal really could not have been worse in marketing terms," a Cathay management source was quoted as telling the Sunday Morning Post.

"The scope for the slogan and the campaign to be misinterpreted, or ridiculed and lampooned, in light of the cockpit incident, is obvious."

The slogan was being used in online adverts on Sunday, although the spokesperson, citing confidentiality reasons, told AFP she could not disclose if it would subsequently be used on billboards or other advertising.

Cathay chief executive John Slosar said in a statement released late on Friday that two members of crew "shown in compromising situations" in the photographs "are no longer employees of the company."

It was not clear whether the pair were sacked or resigned voluntarily, as the airline said it would not disclose details.

The airline also refused to say whether the incident took place in the plane's cockpit, but said the investigation found no evidence to suggest the act happened on any of its flights while airborne.

Read more on:    china  |  air travel
NEXT ON NEWS24X
SHARE:

Read News24’s Comments Policy

24.com publishes all comments posted on articles provided that they adhere to our Comments Policy. Should you wish to report a comment for editorial review, please do so by clicking the 'Report Comment' button to the right of each comment.

Comment on this story
3 comments
Add your comment
Comment 0 characters remaining
 

Inside News24

 
/News

Jobs in Cape Town [change area]

Property [change area]

Travel - Look, Book, Go!

Magical Massinga

Spend 5 nights at the gorgeous Massinga Beach Lodge in Mozambique and only pay for 4 from R13 220 per person sharing. Includes return flights, accommodation, transfers and romantic turndown. Book now!

Kalahari.com - shop online today

20% off all TV Series!

Want to have a chilled day at home? Get 20% off TV series, the perfect excuse to "veg out". Shop now!

Save R700 on the Hisense LED TV Now R2499

Get the Hisense 32” HD ready LED TV for only R2499. Offer valid while stocks last. Shop now!

Up to 40% off fashion accessories

Save up to 40% on selected handbags, purses, watches, jewellery and more. Offer valid while stocks last. Shop now!

Save up to R2000 on top electronics

Get every day mind bowing savings on top electronics. Offer valid while stocks last. Shop now!

As seen on TV - New book releases at only R199 each

Get mind blowing book savings on new titles. Offer valid while stocks last. Shop now!

OLX Free Classifieds [change area]

Samsung Galaxy s4

Mobile, Cell Phones in South Africa, Western Cape, Cape Town. Date October 24

Best bargain in big bay

Real Estate, Houses - Apartments for Sale in South Africa, Western Cape, Cape Town. Date October 25

VW Golf 6, 1.6 Trendline (Excellent condition)

Vehicles, Cars in South Africa, Western Cape, Cape Town. Date October 25

Horoscopes
Aquarius
Aquarius

Your ideas may feel like a sea of thoughts swimming around every which way, and now you need to find something to contain them in...read more

There are new stories on the homepage. Click here to see them.
 
English
Afrikaans
isiZulu

Hello 

Create Profile

Creating your profile will enable you to submit photos and stories to get published on News24.


Please provide a username for your profile page:

This username must be unique, cannot be edited and will be used in the URL to your profile page across the entire 24.com network.

Settings

Location Settings

News24 allows you to edit the display of certain components based on a location. If you wish to personalise the page based on your preferences, please select a location for each component and click "Submit" in order for the changes to take affect.








Facebook Sign-In

Hi News addict,

Join the News24 Community to be involved in breaking the news.

Log in with Facebook to comment and personalise news, weather and listings.