Suu Kyi merchandise sales soar

2012-03-19 13:17
Yangon - If roaring sales of his Aung San Suu Kyi T-shirts are a yardstick, then businessman Swe Yie thinks Myanmar's tentative steps to democracy are on the right track.

The father-of-two is struggling to keep up with demand for his shirts bearing the images of the Nobel laureate and her revered late father General Aung San in recent weeks as the regime eases its iron grip on the nation.

"Before, you wouldn't even dare talk about 'The Lady' much less openly sell any merchandise that would be associated with her," Swe Yie said at his shop.

Best sellers

"These shirts are our best sellers now," the 56-year-old said.

The low-quality garments fetch about $1 or $2 a piece, and at a print run of more than 3 000 a day. Swe Yie said it was fair to say he could dream of running a business empire soon.

His success is all the more surprising because his tiny shop is located just metres away from the nearest police station, in a country where the authorities previously crushed any sign of political dissent.

In a rundown building in Yangon, lit by two flickering fluorescent bulbs, his wife works their sole manual sewing machine, churning out miniature NLD flags, as T-shirts for sale flap in the tropical breeze outside.

Four workers sit on the concrete floor using a silkscreen to print images on a mound of colourful T-shirts, some of which are bought by re-sellers including hawkers who attend Aung San Suu Kyi's campaign rallies.

Tourists

Many of Swe Yie's customers are foreign tourists enamoured by Aung San Suu Kyi, the heroine who emerged from years of house arrest in late 2010 and is now running for a seat in parliament for the first time in April by-elections.

The dissident's face also is often seen on T-shirts worn by people among the crowds of supporters who have greeted her on the campaign trail.

It is part of a boom in sales of Aung San Suu Kyi memorabilia, including posters and keyrings.

Portraits of the opposition leader are prominently displayed in tea shops, restaurants and on the sidewalks.

Illegal copies of Luc Besson's "The Lady", a two-hour biopic about the pro-democracy icon's private life, have also flooded the streets of Yangon as vendors push the boundaries of new-found freedoms.

New government


Aung San Suu Kyi's release in 2010 was among a host of reforms by the generals who ruled the impoverished country outright for almost half a century until installing a nominally civilian government last year.

The new government has freed hundreds of political prisoners, agreed tentative ceasefire pacts with several armed ethnic minority groups and suspended work on a controversial dam project backed by China.

In the main city of Yangon, more tourists can be seen on the streets, nearly all the hotels are fully booked, and people are becoming less afraid of discussing politics in public.

"There are many, many reforms needed, but at least there seem to be some small steps," Swe Yie said.

"I feel it is easier to make a living now in these changing times. Life remains difficult in a lot of ways, but we have a chance now. I call sell openly without fear of being arrested," he added.

"I hope one day everyone in Myanmar will be able to live comfortably, free to work and choose what they want to do in life. My country is very poor, but I hope we will become rich like other countries."

Read more on:    aung san suu kyi  |  myanmar

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