Trump is a master brander - Bill Clinton

2015-10-07 13:24
Former US President Bill Clinton. (Jacquelyn Martin, AP)

Former US President Bill Clinton. (Jacquelyn Martin, AP)

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Washington - Former US president Bill Clinton attributed outspoken Republican presidential hopeful Donald Trump's current success in surveys to his skills as a 'master brander' but said his appeal could be short-lived.

Speaking late on Tuesday on the CBS Late Show, host Stephen Colbert asked Clinton to explain why he thought that Trump, currently leading a pack of 15 Republican presidential hopefuls was doing so well.

"He's a master brander, and he's the most interesting character out there ... and because he says some things that overrides the ideological differences," Clinton said.

"There is a macho appeal of saying I'm just sick of nothing happening. I make things happen. Vote for me."

Clinton however said that Trump's success "may have a short shelf life."

The former president (1993-2001) denied a rumor that he urged Trump to run for president.

"His daughter told my daughter that he had tried to call me and I didn't get the message. So I simply called him back," said Clinton. "I had a very pleasant conversation with him and it wasn't about running for office."

Clinton's daughter Chelsea is a close friend with Trump's daughter Ivanaka, according to US news media reports.

And who does he think is the most qualified to be elected president next year? "The lady I saw singing on 'Saturday Night Live,'" he answered.

That would be his wife, former secretary of state Hillary Clinton, who appeared on the comedy TV show on Saturday.

ch/ach

Read more on:    donald trump  |  hillary clinton  |  bill clinton  |  us  |  us 2016 elections

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