World Cup gives art a boost

2009-06-16 15:51

Cape Town - From stark photographs of African children chasing a home-made soccer ball to sleek bronze footballers sculpted in mid-kick - the buzz around the 2010 World Cup has also made its way into art.

Photography, fantasy art, abstract works and sculpture will be shown at various points around the globe in a project to boost excitement over the world's biggest sporting event, held for the first time in Africa.

A South African company called 2010 Fine Art has acquired the global license to produce art under the international football federation Fifa brand to celebrate the month-long tournament that opens next June.

It plans both "international" exhibitions, featuring artists from the 32 World Cup qualifying countries, and shows solely by African artists - the latter to promote art on the continent and break through stereotypes about what constitutes "African" art.

"Both the international project and the African project are bringing the World Cup top of mind of people who perhaps ordinarily would not be aware of the World Cup," said Rob Spaull, general manager of the 2010 Fine Art venture.

Bringing people together

"What we are trying to do is much what the World Cup does. It brings together people of very different backgrounds with very different interests from very different cultures," he said.

Five artists from each qualifying nation are being commissioned to produce original pieces inspired either by Africa, the pride of their own country's participation or the energy and passion of the tournament.

Johannesburg-born photographer Clint Strydom said he "was inspired by the rural game of soccer and the way it is played".

His black-and-white series entitled "Real Heroes", now showing in a Cape Town gallery and in Bloemfontein, a World Cup host city, captures children playing football on beaches in the country's east, on an unspoiled stretch known as the "Wild Coast".

"There is always a kid bouncing a worn out ball or kicking a bunch of plastic bags that have been wrapped together, or a village team training on a dusty, sloping field," he said.

Despite dismal conditions, "they all play with a passion and energy that is beautiful to watch".

The international collection will start showing in December during the final draw though a "teaser" was unveiled at the project launch here in April - an abstract painting by pre-eminent British pop artist Peter Phillips entitled "Africa Twirl".

Other "names" such as Spain's Eleazar who plays with urban codes, Argentina's Pablo di Masso, Australia's Richard Birmingham and Japan's Kimi Sakaki have signed up to produce pieces.

Limited edition

Their works will be simultaneously exhibited in 32 cities around the world in early 2010 and reproduced for sale in limited edition prints.
Strydom is part of the African collection, which started showing in host cities during the current Confederations Cup and will include sculpture and photography.

It has spawned a search for artists, not only to highlight hidden talent on the continent, but to dispel notions that reduce African art to streetside curios bought by tourists - hundreds of thousands of whom will flock to South Africa for next year's games.

"We are looking for artists with beautiful talent that have never really broken into the scene before," Spaull said.

Kenyan artist Waiguru Gitau, often called Taju and known for his paintings of personified cows, has created a World Cup series called "Cows Love Football Too".

"It's a really big opportunity for African artists like myself," he said. "For years we have heard how massive an opportunity the World Cup will be not just for South Africa but for all of Africa."

Photographer Strydom, meanwhile, saw no contradiction in producing art for a sporting event. "Soccer in particular is a beautiful game and there is art to be captured in the skill and passion with which it is played," he said.

Read more on:    fifa  |  2010 fifa soccer world cup  |  confederations cup  |  australia  |  south africa  |  japan  |  cape town  |  argentina  |  spain  |  johannesburg  |  africa  |  art
NEXT ON NEWS24X

Read News24’s Comments Policy

 

Inside News24

 
 

SA sliding into crony capitalism - Naidoo

Twenty years after the first democratic elections, South Africa is sliding into a system of crony capitalism former Cabinet minister and Cosatu leader Jay Naidoo says.

 
 

Latest elections multimedia

Why Jack Parow wants you to vote on 7 May
The ad the SABC doesn't want to air
Elections 2014 in one cartoon
This year's election posters
 
Traffic
Lottery
 
  • Thursday Table View - 17:35 PM
    Road name: Marine Drive Northbound
    DELAYS between the N1 Highway Interchange and Blaauwberg Road
  • Thursday Grabouw - 17:33 PM
    Road name: N2 Eastbound
    HEAVY DELAYS through Grabouw (weekend holiday volumes)
 
More traffic reports...
 

Jobs in Cape Town [change area]

Property [change area]

Travel - Look, Book, Go!

Escape winter, head to Mauritius

Escape winter by spending 7 nights in Mauritius' tropical bliss from R13 215 per person sharing. Includes return flights, airport transfers and accommodation. Book now!

Kalahari.com - shop online today

Get many eggs in one basket!

Gaming bundles: 2 Super Hits games for R99, 3 Disney games for R99 and more + exclusive accessory bundles only available on kalahari.com. While stocks last. Shop now!

25% off bestselling books!

The Real Meal Revolution by Tim Noakes, Jeffrey Archer’s Be Careful What You Wish for, Man’s Search for Meaning by Victor E. Frank and many more titles. Shop now!

Up to 25% off electronics

Buy top electronics and save up to 25%. Such as kalahari.com’s 1# selling product the gobii eReader, Patriot X Porter flash drive, Asus Nexus 7” 3G tablet, Samsung Galaxy SIII, Lenovo G580 Notebook and many more. Shop now!

DStv HD PVR Decoder now R949

The DStv HD PVR Decoder has further revolutionised the television experience with lifelike viewing, sharper images, more vibrant colours and precision picture quality. Now R949, save R550. Offer valid while stocks last. Shop now!

Up to 30% off appliances & homeware

Save up to 30% on appliances and homeware this Easter! Offer valid while stocks last. Shop now.

OLX Free Classifieds [change area]

Samsung Galaxy s4

Mobile, Cell Phones in South Africa, Western Cape, Cape Town. Date October 24

Best bargain in big bay

Real Estate, Houses - Apartments for Sale in South Africa, Western Cape, Cape Town. Date October 25

VW Golf 6, 1.6 Trendline (Excellent condition)

Vehicles, Cars in South Africa, Western Cape, Cape Town. Date October 25

BlackBerry Bold 9790

Bold Design The BlackBerry Bold 9790 smartphone combines the iconic BlackBerry...

From R2979.00

I'm shopping for:

Horoscopes
Aquarius
Aquarius

You may be required to travel or get information for your job. This may be restricting in some way or something may slow things...read more

There are new stories on the homepage. Click here to see them.
 
English
Afrikaans
isiZulu

Hello 

Create Profile

Creating your profile will enable you to submit photos and stories to get published on News24.


Please provide a username for your profile page:

This username must be unique, cannot be edited and will be used in the URL to your profile page across the entire 24.com network.

Settings

Location Settings

News24 allows you to edit the display of certain components based on a location. If you wish to personalise the page based on your preferences, please select a location for each component and click "Submit" in order for the changes to take affect.








Facebook Sign-In

Hi News addict,

Join the News24 Community to be involved in breaking the news.

Log in with Facebook to comment and personalise news, weather and listings.