Facebook taking measures to curb fake news

2016-11-19 20:50
Peru's President Pedro Pablo Kuczynski tries a virtual reality headset while talking to Facebook CEO Mark Zuckerberg in Lima.(Pablo Porciuncula, AP)

Peru's President Pedro Pablo Kuczynski tries a virtual reality headset while talking to Facebook CEO Mark Zuckerberg in Lima.(Pablo Porciuncula, AP)

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Lima - Facebook CEO Mark Zuckerberg urged world leaders meeting in Peru on Saturday to help get more people online as a way to improve global living standards while separately announcing new measures to cut down on fake news stories on the social network that some suggest could have helped sway the US presidential election.

The Facebook founder took on the role of an evangelist for "connectivity" as he spoke at an Asian-Pacific trade summit, lamenting that half the world has no access to the online world and is being deprived of its economic potential as well as advances in science, education and medicine. He urged leaders to work with his company and others to close that gap.

Bogus news

"If we can connect the 4 billion people who aren't connected we can lift hundreds of millions of people out of poverty," Zuckerberg said as he addressed business and government leaders at the 21-nation Asia-Pacific Economic Co-operation Forum.

But as he was promoting the benefits of the online world in the speech, he took to his Facebook page to address one of the downsides of the internet: the rapid dissemination of bogus news stories on social networks.

Zuckerberg said in a post that his company was taking measures to curb what he said was a "relatively small" percentage of deliberately false stories. The measures include developing new tools to detect and classify "misinformation" and to make it easier for users to report the material.

He said the company also is looking into the possibility of working with established fact-checking organisations to evaluate content and into the feasibility of warning labels for stories flagged as false.

Critics have complained that a surge of fake news stories on Facebook may have swayed some voters to back President-elect Donald Trump. The company said on Monday that it was clarifying its advertising policy to emphasise that it won't display ads — thus cutting revenue — for sites that run information that is "illegal, misleading or deceptive, which includes fake news."

Censor content

That followed a similar step by Google, which acknowledged that it had let a false article about the election results slip into its list of recommended news stories.

"The bottom line is: we take misinformation seriously," the Facebook CEO said in his post. "Our goal is to connect people with the stories they find most meaningful and we know people want accurate information.

It is a sensitive issue for a company that does not want to censor content such as legitimate political satire that some people find offensive. Facebook sees itself not as a traditional publisher, but as a facilitator of global communication.


Read more on:    facebook  |  mark zuckerberg  |  peru  |  social media

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