Lourdes is for lovers, French 'miracle' town says

2016-02-13 13:33
A Thai groom holds the hand of his bride in front of a giant flower ball as a part of an adventure-themed wedding ceremony  on the eve of Valentine's Day. (Wason Wanichakorn, AP)

A Thai groom holds the hand of his bride in front of a giant flower ball as a part of an adventure-themed wedding ceremony on the eve of Valentine's Day. (Wason Wanichakorn, AP)

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Lourdes - Shopping around for a Valentine's Day weekend made in heaven?

Married or not, straight or gay, you and your sweetheart will be welcome in Lourdes, the town in southwestern France that has attracted "miracle" seekers for a century and a half, officials say.

"Come to Lourdes to say I love you," beckons a flyer put out by the Lourdes diocese, touting a "couples weekend" as part of efforts to boost dwindling visitor numbers.

Healing powers

While the flyer is illustrated with the expected hearts and cherubs and the silhouettes of a man and woman holding hands, the sanctuary's treasurer Thierry Castillo insisted that the invitation is "open to all kinds of couples - married...not married...homosexual..."

He noted however, that unmarried couples, straight or gay, could not expect the blessing of the Catholic Church.

"The miracle of Lourdes is that of the encounter," said the rector, Reverend Andre Cabes, recalling the town's founding "meeting" - the moment 158 years ago when peasant girl Bernadette Soubirous experienced an encounter with the Virgin Mary, according to Church doctrine.

"We launched Operation Saint Valentine this year with this in mind," Cabes said.

Over the decades, millions of Christians have flocked to the site where the waters are believed to possess healing powers and the Church has recognised 69 "miracle" cures - inexplicable by scientific means - in that time.

By early Saturday, about 100 couples had made online reservations for the Valentine's weekend, said the diocese's communications director David Torchala, adding however that none were gay.

"We'll see who turns up. The goal is not to know who they are...the idea is to welcome all couples so that they entrust their love to the Lord. It's a prayer for couples" to be led by Lourdes' bishop, Nicolas Brouwet, Torchala said.

Local officials in Lourdes are concerned that the town of around 15 000 may be losing its appeal, with a recent study concluding that its about 220 souvenir shops and 159 hotels are "doing steadily worse".

Tour operators

It found that arrivals decreased by about a quarter between 2009 and 2014, a drop that may be partially explained by the financial downturn, but also by the fact that visitors are preferring to come on their own rather than on organised tours - and more and more are coming out of curiosity rather than religious fervour.

Tourism director Pascale Fourticq says the town plans to reorient its strategy to appeal to wealthier visitors.

In October, Lourdes will host a fair for tour operators to generate interest in higher-end stays.

But mayor Josette Bourdeu does not want to sacrifice its identity. "The sick (seeking healing) must remain the city's DNA," she said.

Read more on:    france  |  valentine's day

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