Apple announces launch event - new iPhones expected

By Kirstin Buick
04 September 2013

Apple sent out a colourful invitation yesterday to a 10 September launch event at which it’s widely expected to announce a new version of its iPhone.

The invitation, which featured a palette of brightly coloured dots above the tag line "This should brighten everyone's day", followed numerous media reports the company would be introducing a line of low-cost iPhones in a variety of playful colours, while the company's premium models would feature a gold-coloured phone in addition to the usual black and white offerings.

Apple is facing ever-more intense competition from Samsung and a variety of manufacturers who rely on Google's rival Android operating system, with a number of companies now offering models that handily beat the iPhone in terms of specifications, screen size and features.

The company last week launched a trade-in programme for older models which will allow owners to take their used iPhones into stores and receive up to $280 (R2 800) towards the cost of a new model.

-Sapa

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