Armpit hair is suddenly right on trend!

By Lindsay de Freitas
19 June 2015

It looks as though fur is this season's hottest accessory...

As summer hits the northern hemisphere new trends are starting to do the rounds – and this new trend in particular is quite hair-raising.

Around the world, women are embracing their natural underarm hair in a bid to challenge gender stereotypes. Chinese feminist Xiao Meili started an armpit hair campaign on popular Chinese micro-blogging site Weibo (something like Twitter, in China) encouraging woman to share their photos. Xiao claims that she wants to destroy the notion that armpit hair is unattractive. "I'm not calling on everybody to grow underarm hair. I'm just saying if some people don't want to shave, the rest of us should not think their underarm hair is disgusting, unhygienic, uncivil or not feminine enough" says Xiao.
This ‘au naturel’ look hasn’t only been sported by Chinese feminists – celebs have also cottoned on to the trend. The look has been one of Miley Cyrus’s favorites for the last few months and she has been flaunting it every change she gets. Pop icon Madonna posted a photograph of her armpit hair to Instagram a while back captioning it "Long hair...... Don't Care!!!!!!”

Actress Jemima Kirke is also bucking the trend and tweeted that she is bored of all the ‘pit talk’ following her red carpet appearance with unshaved armpits.

Xiao echoes Jemima’s sentiments on the matter; "The media coverage on female celebrities' underarms is disgusting, as if women shouldn't have hair or it's something to be ashamed of, while male celebrities openly show off their armpit hair."

The Chinese armpit hair contest is not simply a social media stunt though, there are prizes up for grabs. The three submissions with the most likes and shares will win ‘feminist’ themed prizes which include condoms and vibrators.

Sources: CNN.COM, NBCNEWS.COM

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