Government's new Safely Home video slammed for being 'derogatory'

By Kim Abrahams
13 May 2017

The Western Cape government released an advert last month, as part of its Safely Home campaign, to raise awareness around drunk driving.

The video begins with a man smoking a cigarette as he overlooks the Cape Flats.

He receives a phone call, and after a brief conversation hurries to a group of men playing dominoes in what seems to be an apartment.

The men, who appear to be gangsters, are drinking heavily by the time the young man arrives to deliver the message.

He whispers in who could be considered the leader's ear. The leader gets up abruptly and cocks his gun – it is war.

The group approach a vehicle parked in the desolated parking area of the Cape Flats but soon realise no one went for the driver’s seat.

Who’s going to deliver them to their desired destination?

Sloshed, they argue about who will do the driving, before one blurts, ‘Laat ons ‘n taxi bel man’. (Let’s call a taxi.)

Because, as the advert suggests, even gangsters know not to drink and drive.

The Western Cape government released the advert last month, as part of its Safely Home campaign, to raise awareness around drunk driving.

According to information released by South Africans Against Drunk Driving, 65% of all fatalities on our roads during the 2016/2017 festive season, were caused by driving under the influence.

However, Capetonians haven’t been taking too kindly to the ad, calling it ‘derogatory’ and ‘in bad taste’ for its representation of coloured people. Some even suggested it presented gang violence and excessive as acceptable, as long as the drunkard wasn’t behind the wheel. The Safely Home Twitter account tweeted today about the video but has yet to comment on the backlash.  

 

Sources: youtube.com, sadd.org.co.za

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