Is this new craze the pits? Women dye their underarm hair neon colours

By Kirstin Buick
12 December 2014

We're not so sure we want this fashion trend to reach SA!

A new social media craze has prompted hundreds of women to grow their underarm hair, dye it a wacky colour and share the results on Twitter and Instagram. Their hashtags of choice are #dyedpits and #freeyourpits. YouTubers have also gotten in on the action -- dyed pit veterans have posted how-tos and tutorials to walk newbies through the process.

A photo posted by Rain Sissel (@glittrkittn) on

A photo posted by Lola (@lllloooollllaaaa) on

A photo posted by lady pit hair (@ladypithair) on

Sources: buzzfeed.com, express.co.uk, time.com

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