Kate biggest beauty influence

By admin
17 May 2013

Britain's Duchess Catherine has been named the biggest influence on the nation's beauty purchases by online beauty retailer feelunique.com.

Britain's Catherine, Duchess of Cambridge, has been named the biggest influence on the nation's beauty purchases.

The pregnant royal beat off competition from models Kate Moss and Cara Delevingne, fashionista Victoria Beckham and fellow pregnant personality Kim Kardashian to top a poll, following research carried out by the UK's largest online beauty retailer, feelunique.com.

Just under a third of those questioned said they copy Kate's look, with Moss and Beckham behind the Duchess of Cambridge with 15 per cent and 12 per cent of Brits copying their styles respectively.

Siobhan McDermott, general manager at feelunique.com, said, "We have seen first hand the 'Kate Effect' on sales of beauty products. For example, two years ago blonde shades were more than twice as popular as brown tones.

"Immediately after the royal wedding we experienced a surge in brown shades and in particular Kate's signature Natural Dark Brown colour. It's now our most popular shade and contributes to brown colours consistently outselling blondes two-to-one."

Jennifer Aniston (eight per cent) overtook former love rival Angelina Jolie (five per cent), while reality TV star Millie Mackintosh ? who’s engaged to rapper Professor Green ? and actress Gwyneth Paltrow both crept into the top 10 along with model-actress Olivia Palermo.

The top 10 celebrities that most influence the UK's spend on beauty purchases are:

1. Duchess Catherine ? 30%

2. Kate Moss ? 15%

3. Victoria Beckham ? 12%

4. Cara Delevingne ? 11%

5. Kim Kardashian ? 10%

6. Jennifer Aniston ? 8%

7. Angelina Jolie ? 5%

8. Olivia Palermo ? 4%

9. Millie Mackintosh ? 3%

10. Gwyneth Paltrow ? 2%

-Bang Showbiz

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