Kruger Sightings schoolboy is SA social media star of the year

By admin
17 September 2014

Nadav Ossendryver founded the Kruger Sightings website when he was just -- and just three years later, his YouTube channel has been viewed a whopping 80 million times.

Nadav Ossendryver founded the Kruger Sightings website when he was15 -- and just three years later, his YouTube channel has been viewed a whopping 80 million times.

'If you make videos on topics you love, those people will watch'

The 18-year-old, currently in the throes of preparing for his matric exams, was presented with the award for building his wildlife sightings service into the most viewed YouTube channel based in South Africa.

According to the SA Social Media Landscape 2015 research study by Fuseware and World Wide Worx, the Kruger Sightings YouTube channel had reached more than 75-million views by the end of August 2014. This week, it passed the 80-million mark. The next biggest South African-based YouTube channel has had 53-million views.

The previous South African YouTube leaders, drummer Cobus Potgieter and teen-appeal comedian Caspar Lee, are no longer based in South Africa. Nadav, who is now 18, is currently preparing to write his matric exams.

Nadav reckons the secret to his success is his passion. “People are drawn to passion,” said Nadav, who has already been interview by The Guardian and CNN. “If you make videos on topics you love, those people will watch."

I have always been in love with wildlife and have wanted to share that love through the means of sharing people's experiences.”

The teenager was presented with the award after the release of the research findings today at a conference in Johannesburg yesterday, World Wide Worx managing director Arthur Goldstuck said the animal-loving teen was an example to big brand marketers of how to build a community through compelling content.

“It also proves that one individual with a powerful vision can achieve what even the biggest marketing budgets cannot,” Goldstuck said.

The SA Social Media Landscape 2015 study shows that YouTube has become the second most popular social media platform in South Africa, growing by 53% in the past year to reach 7,2 million active users.

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