Normcore – the trend you may never quite notice

By admin
31 March 2014

There’s a new trend to look out for, and it’s almost so normal that you may just miss it.

There’s a new trend to look out for, and it’s almost so normal that you may just miss it.

Normcore is the act of being consciously bland and moving back to normalcy. New York Magazine recently popularised the term, stating that, “normcore isn’t about rebelling against or giving into the status quo; it’s about letting go of the need to look distinctive, to make time for something new.” K-HOLE, a trend forecasting group based in New York, drew attention to the trend in their report titled Youth Mode: A Report on Freedom. “To be truly Normcore, you need to understand that there’s no such thing as normal,” it says. People who are Normcore reject being different all together, and attempt to master sameness.

'To be truly Normcore, you need to understand that there’s no such thing as normal'

“Normcore knows your consumer choices aren’t irrelevant, they’re just temporary. People compromise, people are inconsistent. Making one choice today and a conflicting choice tomorrow doesn’t make you a hypocrite. It just makes you complex.”  

So what exactly is Normcore, if it’s nothing out of the ordinary?

Well the aesthetic precedent stems from the nineties, a time when wearing plain blue jeans and takkies were the norm, when you had the same haircut as all of your friends and it was okay to wear windbreaker in public.

A few normcore clothing items:

  1. Takkies
  2. Beanies
  3. Straight leg blue jeans
  4. Turtleneck jerseys
  5. Backpacks
  6. Sports socks

Normcore appears to signal a move to practicality, where all of the unnecessary embellishments and add-ons are thrown out of the window to make way for only what is needed.

It’s as much a fashion-sense as it is an attitude. Normcore is about embracing sameness deliberatively as a way of being cool. It’s not about striving to be different or unique. It celebrates the ordinary; it makes the clothes your grocery store sells cool. It’s the kind of brand your dad has been wearing for decades and the sort of non-style that ordinary-looking guy you see at the bus stop dons.

If normcore is a little vague, know that the movement finds liberation in being nothing special, and that it realises that being able to adapt leads to belonging.

SOURCES: metro.co.uk, khole.net, nymag.com, vanityfair.com

- Megan Bursey

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