The end of paparazzi? This genius scarf makes celebrities ‘invisible’ in photos

By Samantha Luiz
08 July 2015

A blend of technology and fashion.

From Cameron Diaz to our very own Trevor Noah, celebrities are turning to this anti-paparazzi scarf to get "their right to privacy back". Designed by Saif Siffiqui, the ISHU scarf allows the wearer to become "invisible" from mobile flash photography. The genius fashion accessory works by reflecting the light back into a camera, effectively becoming an ‘invisibility cloak’ for celebrities who don’t want their photo taken.

“The ISHU scarf effectively allows an individual to control what pictures and videos are taken of them," the Dutch-born designer told Decoded Magazine. According to the Ishu website, Saif got inspiration for the accessories back in 2009 when he took a picture of friends standing in front of a bike in Amsterdam.

The one and only @trevornoah with the #InvisibilityCloak ! www.TheISHU.com

A video posted by ISHU Clothing (@whatstheishu) on

“He noticed that the bike’s reflector manipulated the flash of his mobile camera in a way that obscured the faces of his friends in the picture,” explains the website.
“He immediately realised that if developed into the right product, this feature would be an ideal solution for his friends and [is] now available to the public who want to keep their private moments in public private."

YES! @dmx! x #WhatsTheISHU Left pic: without flash Right pic: with flash #InvisibilityCloak (link in bio)

A photo posted by ISHU Clothing (@whatstheishu) on

After putting together a team of experts "who dug into the science of light and reflection", the ISHU was born.

@nickjonas without flash.

A photo posted by ISHU Clothing (@whatstheishu) on

@joejonas spotted walking around with the Limited Black ISHU Scarf at Sundance #WhatsTheISHU? #InvisibilityCloak

A video posted by ISHU Clothing (@whatstheishu) on

Cameron Diaz x Nicole Richie The new collection is online! Link in bio.

A photo posted by ISHU Clothing (@whatstheishu) on

Sources: theishu.com, telegraph.co.uk

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