Vuyo’s big, big dream

By admin
18 January 2013

Inspired by an ad, Miles Kubheka is starting a food empire of his own

PHOTO: With his brother, Rush (back left), who sees to customers’ needs.

In high school he took a marker pen and wrote down a projected timeline for his goals on the door of his wardrobe: the years he’d finish matric, own a car and make his first million.

Fast-forward a few decades and Miles Kubheka has achieved every one of those objectives. And he hasn’t stopped there. The 37-year-old entrepreneur should have inked something else onto his boyhood cupboard: the year he’d become inspired by a TV ad to open a restaurant.

It was the Hansa Pilsener ad in which a character called Vuyo starts out selling boerewors from a street stand and expands his business into a rich-beyond-his-imaginings wors empire.

“I thought it was a good ad with a creative story,” Miles says, sitting in his new eatery in Braamfontein, Johannesburg. “I thought it would be cool to make the concept a reality. When I found out there wasn’t a real Vuyo, I trademarked the name.”

It became the name of his restaurant, Vuyo’s, which opened its doors on 12 December – 12.12.12. “It’s special because it will be 100 years before these dates occur again,” he says. “I’m hoping it will still be here 100 years from now.”

Miles believes he’s the fictional Vuyo come to life. And like Vuyo, he strives to be different and innovative. He was turned away six times by the owners of the land Vuyo’s now stands on but he’s never been one to take no for an answer.

Now Miles, who’s also an IT boffin with his own software company, is living his dream. Again.

Read more in Katlego Mkhwanazi’s article in YOU 24 January 2013.

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