S14 rugby a big TV switch-on

2008-05-29 22:09

Stephen Nell

Cape Town - The number of television viewers who watched Super 14 rugby on SuperSport this year was the highest in the history of the competition.

The average number of viewers per match was 198 572, well up on last season's 172 669.

Viewing statistics for the competition were released on Thursday by James van Schoor, a portfolio manager at Sports Marketing Surveys.

A total of 768 990 viewers watched the match between the Sharks and the Chiefs - the most for one match on SuperSport this year.

This is considerably more than the 633 080 people who watched SuperSport's coverage of the World Cup final between South Africa and England last year. The final was also broadcast on SABC, however.

The Super 14 semi-finals between the Hurricanes and the Crusaders and between the Waratahs and the Sharks were watched by 348 354 and 580 466 SuperSport viewers respectively.

This is markedly down on the figures for last year's semi-finals, which were played at the most favourable times for SuperSport viewers.

A total of 832 454 viewers watched the Bulls beat the Crusaders in Pretoria and 777 156 saw the match in Durban between the Sharks and the Blues last year.

The overall increase in viewing figures on SuperSport is due to a variety of factors.

"The success of the South African teams is probably one of the factors that stimulated interest," Van Schoor said.

"The favourable broadcast times of last year's semi-finals also had an influence. The best viewing times are from 15:00 onwards."

The real viewing figures are probably much higher because each television set that is tuned into a match is counted as only one viewer.

"This is good news for Super 14 rugby," says Marc Jury, acting managing director of Sports Marketing Surveys. "It shows more South Africans are showing an interest in rugby."

Join the conversation!

24.com encourages commentary submitted via MyNews24. Contributions of 200 words or more will be considered for publication.

We reserve editorial discretion to decide what will be published.
Read our comments policy for guidelines on contributions.
NEXT ON NEWS24X

AB praises selfless skipper

2010-11-21 18:15

24.com publishes all comments posted on articles provided that they adhere to our Comments Policy. Should you wish to report a comment for editorial review, please do so by clicking the 'Report Comment' button to the right of each comment.

Comment on this story
0 comments
Comments have been closed for this article.

Inside News24

 
/News

Book flights

Compare, Book, Fly

Traffic Alerts
Traffic
There are new stories on the homepage. Click here to see them.
 
English
Afrikaans
isiZulu

Hello 

Create Profile

Creating your profile will enable you to submit photos and stories to get published on News24.


Please provide a username for your profile page:

This username must be unique, cannot be edited and will be used in the URL to your profile page across the entire 24.com network.

Settings

Location Settings

News24 allows you to edit the display of certain components based on a location. If you wish to personalise the page based on your preferences, please select a location for each component and click "Submit" in order for the changes to take affect.




Facebook Sign-In

Hi News addict,

Join the News24 Community to be involved in breaking the news.

Log in with Facebook to comment and personalise news, weather and listings.