2010 breakthrough for SA artists

2010-04-14 11:57

Artists and world soccer governing body Fifa seem to have resolved

the impasse related to the 2010 Fifa World Cup Kick-Off Celebration


After a two-day meeting between the Local Organising Committee

(LOC), Creative Workers Union of South Africa (CWUSA) and the Ministry of Arts

and Culture, an agreement has been reached that will allow more local artists in

the concert lineup.

Since Fifa announced the concert on March 17, the CWUSA has been

waging an intensive campaign to include more local and African artists.

In a joint press statement, the parties indicated that they had

agreed that the South African Music Promoters Association (Sampa) would work

together with the Los Angeles-based company Control Room, the executive producer

for the concert.

More artists would be included in the lineup to reflect gender and

demographic concerns.

CWUSA president, Mabutho Kid Sithole said: “We have taken one small

step but we are hopeful that this dialogue will continue so that we optimise

opportunities for our sector.”

He added that CWUSA called off a planned march to the LOC’s office.

LOC CEO, Danny Jordaan, said he was “supportive of South African artists using

the tournament’s considerable platform to showcase their talents” and that it

will continue to work with CWUSA so that artists can play a part in the soccer


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