46664 initiative to launch clothing label

2011-03-09 13:13

The non-profit organisation 46664 planned to launch a global clothing brand to raise funds and promote former president Nelson Mandela’s humanitarian legacy, it said today.

“The 46664 initiative needs reliable and sustainable income streams, something we believe the 46664 apparel can significantly contribute towards,” Nelson Mandela Foundation CEO and 46664 board member Achmat Dangor said at a press briefing in Houghton.

He said the non-profit organisation could no longer depend on philanthropy to fund both awareness-raising and projects like Nelson Mandela Day.

The clothing range featured modern, tailored business and casual pieces that reflected European design with an African flair.

The foundation had partnered with Seardel, the country’s largest clothing and textile manufacturer.

Brand ID, a division of Seardel, was responsible for the range’s design, although there were future plans for collaboration with leading local and international designers.

The clothing range would be launched locally in August at a stand-alone concept store in Johannesburg, followed by distribution at local retailer Stuttafords.

Merchandise would also be available online.

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