Abarth, Fiat’s answer to AMG and M, heads for SA

2010-03-03 15:23

WHILE not all that relevant to the South African market at this

stage, Abarth, Fiat’s answer to AMG and M, is nevertheless of extreme interest

as the ‘scorpioned ones’ will grace our shores before too long.

So, at this year’s Geneva show the house of the scorpion will be

presenting the Abarth Punto Evo and the Abarth 500C, the latest two performance

cars based on already popular and acclaimed Fiat models.

The Abarth Punto Evo is the sporty, high-tech version of the Punto

Evo that Fiat introduced last September and that is due for release in South

Africa within the next few months.

A great deal of curiosity has also been built up ahead of the

launch of the Abarth 500C, the first convertible to be launched by the renewed

Abarth company.

This elegant and dynamic car is packed with the Abarth racing

spirit and the latest performance technology.

The Abarth 500C is more than just a developed version of its Fiat

counterpart. It represents a strategic choice by Abarth.

With it, the company is making clear advances towards those members

of the female public who are seeking not only design and elegance, but a good

dose of sports performance too.

Both new models will go on sale over the next few months through

Abarth’s official dealer network in Europe and Japan, closely followed by other

markets, and boosting the company’s already excellent results for 2009.

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