Apple, Google brands worth $100 billion each

2014-10-09 15:45

Paris – The Apple and Google brands have become household names around the globe. They are worth more than $100 billion (about R1.1 trillion) each and top a ranking of the world’s biggest brands, consultancy Interbrand said.

In number one place, computer brand Apple has risen 21% in value this year to an estimated $119 billion.

In second place, the brand value of internet search engine Google has increased by 15% to $107 billion.

“The fact that Apple and Google have exceeded $100 billion is proof of the power of brands,” said Bertrand Chovet, associate director of Interbrand Paris today.

It marks the first time since brand ranking began in 1974 that two brands have been worth that much, Interbrand said.

The 2014 list includes the arrival of a Chinese brand, telecommunications giant Huawei, in 94th place.

“Huawei, the world’s third-largest maker of smartphones, has become one of the brand leaders in information technology and communication on a global scale,” Interbrand said.

The biggest movers in the 2014 brand ranking were social network Facebook, up 86% to 29th place, car maker Audi, up 27% to 45th place, and internet retail giant Amazon, up 25% to 15th place.

Interbrand considers three criteria to determine the value of a brand: the financial performance of the products and services sold under the brand; the role of the brand and especially its influence on consumers’ choice; and the strength of the brand, namely its ability to create and maintain a market advantage.

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