Baby spas for trendy toddlers

2013-12-22 10:00

Trendy toddlers are now spoiled for choice as beauty spas extend their offerings to cater for clients who have barely ditched their diapers.

The latest fad to hit well-heeled South African parenting circles involves chocolate facials, strawberry body wraps and petite pedicures for kids – a trend that sounds as if it came straight from controversial American reality TV show Toddlers & Tiaras.

The Kiddie Rich spa in Bellville, Cape Town, offers chocolate facials – including a neck, shoulder and back massage – tailored especially for pampered princesses, with the minimum age being two.

For R100, youngsters are garbed in tiny pink gowns and made to recline on plush pink towels while their faces are slathered in a chocolate product.

At Spa Afrique in Johannesburg’s Northcliff, kids aged between six and 13 can indulge in body wraps with a strawberry twist for R140. The spa offers special birthday party pamper packages for children, with added toys and sweets.

In Magaliesberg, North West, Sparkling Waters Hotel & Spa has a “Babes and Dudes Salon” aimed at spoiling youngsters aged between four and 12.

“The treatments are extremely popular. The kids actually sit still because it’s fun for them,” said the spa’s manager, Amanda Moolman. She said petite pedicures and manicures (R130 and R120, respectively) were a hit with preschoolers, with popular nail polish hues including metallic blue and green.

Meanwhile, business is booming at Your Baby Spa in London, an up-market facility specialising in flotation and massage therapy for newborn babies aged up to six months.

Laura Sevenus, originally from South Africa, marketed the spa as a world first when she opened it in the posh London suburb of Kensington two years ago.

At Your Baby Spa, babies are floated in a “neonatal tub” filled with water (purified via “reverse osmosis”), followed by a hot-towel wrap and a gentle massage with grapeseed oil imported from South Africa.

Back home, Tourism SA has added kiddie spa treatments to their list of recommended local activities.

“Spa treatments for children in South Africa are fast becoming a trend. Gone are the days when only grown-ups escaped to the spa for some well-deserved me-time. Now kids can come along and enjoy a spot of pampering as part of their holiday itinerary,” the tourism body states on its website.

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