Bafana name saga timeline

2011-06-25 16:06

» Stanton Woodrush (Pty) Ltd trading as Stan Smidt & Sons registers Bafana Bafana as its trademark.

» Safa takes the matter to court but loses the case.

» Supreme Court of Appeal dismisses a Safa motion that it had any rights over the Bafana name.


» Safa and Stanton Woodrush enter into a joint venture company called Safa Licensing and Management (Slam) to control the trademark – Safa owns 50.1% of Slam and Woodrush 49.9%.

» Parliamentary sports portfolio committee chairperson Butana Komphela lashes out at Woodrush’s Wayne Smidt as a “businessman commercially exploiting the name” at the expense of the national team and urges Safa to forgo the Bafana name.

» It is reported that Woodrush made an estimated R33 million in profits during the 2010 Fifa World Cup.

» February: Safa entrusts a three-man committee – president Kirsten Nematandani, vice-president Danny Jordaan and executive member Alpha Mchunu – with the task of finding a new name.

» March: Sports Minister Fikile Mbalula urges Safa to change the nickname, rather than buy the rights.

» April: “Safa has officially approached Stanton Woodrush to negotiate the sale of the mark in class 25,” the company says in a statement. City Press reports that the price tag is R41 million.

» June: Safa buys the rights for R5 million.

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