Beyoncé, Jay-Z denied Blue Ivy trademark

2012-10-23 13:36

Los Angeles – Beyoncé Knowles and Jay-Z have lost their attempt to trademark the name of their daughter Blue Ivy.

But brand owner Veronica Alexander – who filed her own application for fear of going out of business if she was no longer able to use the name – holds no grudges against the couple for attempting to trademark the moniker and admits their efforts have had a positive effect in promoting her organisation.

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