Bieber bares it like Beckham

2015-01-07 12:50

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Justin Bieber is baring it all in the new Calvin Klein campaign. Starting the year off on a rather lustful note, the singer debuted in a series of black-and-white photos featuring his best Blue Steel impersonation and a short teaser video on the Calvin Klein Instagram page.

The campaign, which features Dutch model Lara Stone, has created a lot of buzz in less than 24 hours.

The classic black and white Calvin Klein underwear ad shot by Mert Alas and Marcus Piggott may spark a little déjà vu from 1992, when Marky Mark put his goodies on display. But it may not come as much of a surprise to Bieber followers, seeing as he has been posting pictures of himself in Calvin Klein undies on Instagram for months now.

The endorsement comes on the heels of a number of scandals for the 20-year-old singer.

Just last year, he was in hot water after two never-before-seen tapes from when he was 15 for his Never Say Never documentary were leaked. The clips showed Bieber telling racist jokes and repeatedly using the n-word.

The year before, Justin was accused by his neighbour of spitting in his face and threatening to kill him during an altercation in their Calabasas neighbourhood in Los Angeles.

It seems the Canadian pop star is on the road to redemption with this campaign, trying to re-establish his much tarnished public image. The debut on Instagram saw one of his campaign shots captioned: “This is just the start of the year #mycalvins #beallyoucanbe #learnfromyourfaults #risetosuccess #dontbeashamedredeem #thebestisyet2come”.

Drum roll... #mycalvins

Jan 1, 2015 at 10:00 PST

Officially a part of the legacy. Check out @calvinklein for more. #mycalvins. #newfaceofcalvinklein @mertalas

Oca 1, 2015 at 2:07ös PST)

This is just the start of the year #mycalvins #beallyoucanbe #learnfromyourfaults #risetosuccess #dontbeashamedredeem #thebestisyet2come

Jan. 1, 2015 at 2:18 PST

Believe it. @justinbieber + @lara_stone for Calvin Klein. #mycalvins

Jan 1, 2015 at 2:10 PST

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