Big yawn for the Grammys

2011-02-19 10:11

Much like Christina Aguilera, the Grammys seem to get worse with every passing year.

This year the fashion, set designs and, most of all, performances, were uninspiring.

In fact, I would go so far as to say that the most colourful part of the event, which has been running for 53 years, was nominee Celo Green’s gladiator plate over his chicken suit.

Some may argue that it looked a lot like the American TV network logo NBC, so even that wasn’t original enough. And throwing in Gwyneth ­Paltrow was ­unnecessary.

If you think the Grammys is just a money-spinner and is making millions from advertising revenue, you would be right.

According to a report in the New York Times, record sales in the week of the Grammys increased by up to 715%. To put this into perspective, in 2003, when Norah Jones won album of the year, 621 000 copies of her album were sold in the week of the Grammys.

Lady Gaga bursting out of an egg was disappointing, Katy Perry’s swinging had been done before, while that Aretha Franklin tribute was simply bland, a rehash of the VH1 Divas Concerts.

Nicki Minaj’s head-to-toe leopard-print gear was weird, but that personality and spunk she projects in videos was missing on stage when she presented an award.

Remember when Lady Gaga wore the Armani Privé dress to last year’s Grammys?

The dress was over-the-top and it wowed. The same can be said about Jennifer Lopez’s emerald green Versace dress in 2000. Her now-infamous outfit matched the hype that usually accompanies the Grammys.

This year, however, the fashion was lacklustre with Rihanna opting for a see-through Jean Paul ­Gaultier furry number that got fashionistas in a tizz.

Some bloggers referred to it as a “wedding cake” while others called it a “Christmas tree waiting to happen”.

Even the younger crowd, such as Jennifer Hudson, Jordin Sparks and Miley Cyrus, went the demure route, making themselves quickly forgettable.

Still, inthe last three years the number of viewers has been going up. In 2009, it secured 19.5 million viewers and last year it had 25.8 million.

This year it garnered 27 million viewers, according to Nielsen figures.

This is perhaps due to the fact that it tries to bridge the gap between the old, like Mick Jagger, and the new, like Justin Bieber.

I personally believe people like Jagger or Barbara Streisand performing at this year’s music industry event was just plain confusing to a foreign audience whose musical diet is the likes of pop tarts like Lady Gaga, Beyoncé and Katy Perry.

By far the most interesting performance of the night was by trio B.o.B, Bruno Mars and Janelle Monáe.

All in all, the Grammys for me were disappointing and predictable.

And one last thing: Who was the host of this year’s Grammys?

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