Brand 46664 ventures into new realm

2011-08-29 09:49

On Wednesday I joined a few ­invited guests at the exclusive launch of the 46664 clothing line at Stuttafords department store in Sandton City.

The 46664 brand, more famous for its music concerts, is now ­entering the lifestyle apparel sphere. And they rolled out the red carpet for Joburg’s well-heeled to witness the evolution.

A welcome glass of champagne promised a posh night ahead.

Every drinker’s need was catered for at the five bars spread out on the floor of the store – including a whisky bar that boasted some of the finest malts, ranging from 10-year-olds to 15-year-olds!

And for those who were not ­connoisseurs of strong beverages, there were the options of a juice bar, coffee bar, wine bar and cocktails.

The new clothes range includes men’s shweshwe shirts, golf shirts and jeans as well as a variety of garments for women such as dresses and tank tops. And the now-tired African print.

What did I think of the fashion?

Sadly, nothing I would wear. They are stereotypically “feminine”.

Put me in a pink top? How predictable!

Former Miss SA Jo-Ann Strauss did a decent job as MC.

Tokyo Sexwale, the charismatic human settlements minister, delivered the keynote speech.

Spotted browsing the aisles was the fashionable jet set of celebrities such as former model and KayaFM producer Claire Mawisa, designers David Tlale, Gert-Johan Coetzee and Craig Native, singer Nhlanhla Nciza and celebrity make-up artist Nthato Mashishi.

I indulged in kingklip, ­carpaccio, prawns, scotch eggs, tomato and pepper soup and ­caviar served on sour cream and salmon. Yummy.

Pity I had one too many ­Quality Street sweets, which I’m sure have now settled on my hips.

“It-girl” Lira, fresh from a whirlwind world tour, performed alongside new trio on the block The Soil, who wowed the crowd with their acapella renditions of Lakutshon’ilanga and their own composition We Are Family.

The company was great and drinks flowed, but the party just never caught fire. 

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