Brazil retail sales flag during World Cup fever

2010-07-01 10:22

World Cup fever has taken a toll on Brazilian retailers, according

to store owners.

In Rio de Janeiro, store owners reported a 50% drop in business

when Brazil’s team was playing in the World Cup in South Africa.

If a game is scheduled for the weekend, like the upcoming

quarterfinals match on Friday between Brazil and the Netherlands, it’s even


If Brazil won, store owners said they did not expect business to

pick up until Monday.

“Stores close up earlier and stay closed. Only shopping malls

reopen (after the match), and even there, business is slack,” Rio de Janeiro

Store Directors’ Club president Aldo Goncalvez told Agencia Brazil news


He said the retail trade in Rio de Janeiro state has already lost

$55 million since the World Cup 2010 began on June 11.

“If Brazil gets to the final, we’ll be dealing with $550 million in

losses for stores across the state,” said Rio Business Association director

Daniel Pla.

The only bright spot when the green-and-gold team was out on the

pitch were vendors who specialised in World Cup memorabilia, including T-shirts,

vuvuzelas, caps and banners, reports said.


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