Brazil’s World Cup mauling ‘most-discussed game in Twitter history’

2014-07-12 10:06

New York – As the World Cup neared its end this week, Twitter had a field day with Brazil’s humiliating 7-1 loss to Germany in the semifinals, which became the most-discussed sports game in the social network’s history.

While Germany barrelled down on a stunned Brazilian team to score five goals in the match’s first half, hashtags such as #ThingMoreLikelyThanBrazilWinningTheWorldCup and #TeamsBetterThanBrazil became top trending topics on Twitter. Teams better than Brazil, naturally, produced lots of photos of children’s soccer teams, and at least one of a team of puppies.

Here’s a look at how the World Cup fared online this week:

With Neymar nursing a back injury, Brazil was already down its star player on Tuesday. But as click-fishing websites like to say, you wouldn’t believe what happened next.

Germany delivered goal after goal (including four in a seven-minute span) that had Brazilian fans sobbing, yelling insults at their team and sitting in stunned silence.

It may have been around the fourth or fifth goal – hard to tell, it was all happening so fast – that tweets such as “This is the World Cup’s Red Wedding” began popping up, a reference to the infamous Game of Thrones episode in which several key characters are slaughtered.

The hashtag #PrayForBrazil also became popular, but God demurred. A parody account called @TheTweetOfGod, which has some 1.4m followers, replied with “Stop praying to Me, Brazil. Even I can’t help you now.”

Another widely circulated image was an altered photo of the Christ the Redeemer statue, holding his face in his palm in exasperation.

Mick Jagger is accused of jinxing the World Cup teams he supports, including Brazil. The tradition of blaming the Rolling Stones singer for defeats began four years ago, at the World Cup in SA.

In that tournament, Brazil lost to the Netherlands in the quarterfinals. Jagger, who has a son with former Brazilian model Luciana Gimenez, showed up at the game wearing a Brazilian team jersey.

On Google, Brazilian searches for Mick Jagger increased 16-fold in the 24 hours around the match. Jagger again was in the audience – as he had been at six other games where his team lost.

On Facebook, 66m people published more than 200m posts, comments and likes during the Brazil-Germany match. Sixteen million of those people were in Brazil, the company said.

On Twitter, meanwhile, the match became the single most-discussed sports game ever, with 35.6m tweets during the 90 minutes. The previous record was 24.9m posts for Super Bowl XLVIII in February.

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