Chiefs, Pirates score R1bn sponsorship

2012-05-17 13:05

Cellphone giant Vodacom has renewed its sponsorship deal with two Soweto giants, Kaizer Chiefs and Orlando Pirates, in a five-year deal believed to be worth around R1 billion.

The company has been backing the two most popular South African teams for the past 13 years.

The three parties were visibly excited at today’s announcement, which they described as a game changing deal.

Pirates chairperson Irvin Khoza was reluctant to reveal the exact figures only saying the entire deal was around R1 billion.

“I can’t say how much is the real figure because things change and figures change. This sponsorship is around R1 billion. We are happy that the game is growing and that what we have built in years will be strengthened in the next five years. We have to work hand in hand with all the stakeholders in the game,” said Khoza.

Vodacom’s managing director, Sipho Maseko, said the deal will reshape the “nature of sponsorship” in sport in South Africa.

“It is indeed a pleasure to announce the addition of a further five years to our partnership and as a reflection of our passion for the game and unwavering support for the fans, I am delighted to announce that this momentous deal will change the nature of sports sponsorship in South Africa.”

He added: “We have a good history with the two teams and we are happy that today we are looking at working together for another five years. As time goes on we want to make people feel closer to the teams.”

Chiefs boss Kaizer Motaung said he was delighted that Vodacom was still their major financial backers and did not impose their new corporate colours on the two clubs.

Khoza also paid tribute to his late daughter, Zodwa Khoza, Emmy and Vivian Casaleti, Jessica Motaung and Nkosana Khoza for their vision for the two clubs in ensuring they attract the company.

Join the conversation! encourages commentary submitted via MyNews24. Contributions of 200 words or more will be considered for publication.

We reserve editorial discretion to decide what will be published.
Read our comments policy for guidelines on contributions. publishes all comments posted on articles provided that they adhere to our Comments Policy. Should you wish to report a comment for editorial review, please do so by clicking the 'Report Comment' button to the right of each comment.

Comment on this story
Comments have been closed for this article.

Inside News24

Traffic Alerts
There are new stories on the homepage. Click here to see them.


Create Profile

Creating your profile will enable you to submit photos and stories to get published on News24.

Please provide a username for your profile page:

This username must be unique, cannot be edited and will be used in the URL to your profile page across the entire network.


Location Settings

News24 allows you to edit the display of certain components based on a location. If you wish to personalise the page based on your preferences, please select a location for each component and click "Submit" in order for the changes to take affect.

Facebook Sign-In

Hi News addict,

Join the News24 Community to be involved in breaking the news.

Log in with Facebook to comment and personalise news, weather and listings.