Chit Chat: Noni Gasa

2010-12-03 12:40

What is your role in Media Matters?
Well, other than upping the show’s WEE (Women’s Economic Empowerment) ratings, I act as the field reporter: out and about at industry events, speaking to interesting ­people at interesting locations and profiling key players in the media.

How would you describe the show?
Edutaining. It appeals to both the advertising executive as well as the curious consumer who just wants digestible, easy-to-grasp information that is enlightening and entertaining on a Saturday evening.

The content is dictated to by current brand campaigns, innovations and ideas, activities happening across all media platforms, as well as ­conversations with everyday people.

You’re considered quite the fashionista – will viewers see a more “business” side to you in the show?
No, I don’t attempt to position myself as a media icon or business leader on this show. I see myself as being an explorer rather than a expert.

Groovin Nchabeleng is the ad man, our resident brand specialist.

Vusi ­Twala is the media player, the TV producer with his pulse on the media world.

I get to ask all the questions and take notes along the way.

Where do you go in your downtime?
Let’s see .?.?. these days? Probably hanging out on Juta Street in Braamfontein.

I’m ­excited about the revival of that whole area and the big plans that (developer) Adam Levy has up his sleeve.

Quirky eateries, ­designer studios and art galleries are but the beginning of a complete makeover.

Would you consider setting up your own boutique?
I’m seriously considering living in one of the loft apartments on Juta Street next year. And maybe I’ll even set up shop in the neighbourhood too. A fashion ­boutique-cum-coffee shop would be nice!

Where and when was the last time you were on holiday?
Last week. A group of twenty writers and artists were invited to Ngwenya Glass ­Village in Swaziland for the launch of ­celebrity chef Reuben Riffel’s new glassware range.

Great company, beautiful surrounds and an intimate dinner prepared by the man himself – an unforgettable weekend.

What is your definition of style?
Stay true to yourself and look exceptional!

What do you think is Joburg’s best kept secret?
Joburg is full of hidden treasure troves! There’s Arts on Main, a fabulous design quarter downtown; Chinatown in Cyrildene for cheap bits ’n bobs; the Field & Study Centre in Parkmore for a safe reading environment; the Super Market in Parkhurst for hearty weekend brunches; various boutique hotels in Muldersdrift; the Bryanston ­Organic Market for fresh produce; Ontdekkers Road in Roodepoort for antique shopping; authentic curries from Fordsburg; the amazing sculptures at Nirox Foundation at the Cradle of Humankind are a must-see; sandboarding on the “dunes” in Benoni; half-price pizza at the Radium Beerhall on ­Tuesdays; the occasional live music concert at Emmarentia Dam in summer; ­underground hip-hop parties at the Alex Theatre; vintage clothing pop-up shops on Saturdays in Greenside; and Sunday buffets at Neh! in Marlboro/Alexandra or at Moyo Zoo Lake.

You’ve written for magazines and been on TV, do you have a favourite medium?
I definitely consume more magazines and journals than television.

In fact, I just gave away a big screen TV because it was sitting in my apartment gathering dust.

It’s not that there aren’t any great TV shows, it’s just that there are way more great ­publications!

There’s only so much celebrity gossip, reality shows, blockbusters, sport and MTV one can take.

I prefer television that doesn’t dumb down my IQ.

What’s next for you?
Next year is about growing and building on what I’ve already started this year, namely: lecturing at the London International School of Fashion (Lisof), TV presenting, and ­writing and styling fashion editorials. I ­always leave a little room for surprises too!

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