Clifton Shores to air on US TV

2012-10-19 11:28

The sun-drenched South African reality TV melodrama Clifton Shores has been picked up by an American TV channel.

The Quinton van der Burgh-produced reality show set in Cape Town’s playpen of the rich, the exclusive suburb of Clifton, secured international distribution on America’s TV Guide Network TV channel where the show has been renamed The Shores.

It’s been the dream of Van der Burgh, the billionaire boss and the executive producer of the show, to find an international – preferably American – broadcaster to pick up the show.

The Los Angeles-based producer and distributor MarVista Entertainment has now licensed the first season of Clifton Shores to the TV Guide Network.

Clifton Shores, with its high production values and exotic locale, has been well received within South Africa’s TV industry and marks a vast improvement for quality of local reality shows usually seen on the Vuzu TV channel on MultiChoice’s DStv platform.

‘A great springboard’
The 13-episode reality show follows the American women working for Van der Burgh’s marketing company, Quintessential, as they spar, kiss and play their way through Cape Town’s socialite crowd and have fun in the sun.

Van der Burgh has just returned to South Africa after attending an American launch party for the show in Los Angeles where two episodes per week will be shown on the TV Guide Network.

It will bring the US finale very close to the South African one.

“The Shores complements our existing line-up of reality programming ... the look, the glamorous lifestyles of the rich and beautiful in other parts of the world will surely entice our viewers,” said Allen Shapiro, chairperson of TVGN.

“Confirming the US deal was our first goal, and we are very proud to have achieved that,” said Van der Burgh.

“We had a fantastic start in South Africa ... and this new partnership with TV Guide Network is set to be a great springboard to the rest of the world. A lot was dependent on us getting US distribution, so now that this has happened, we expect faster movement in licensing the show elsewhere.”

Impressed with the concept
Van der Burgh would like to do a second season of Clifton Shores.

“It is likely to include a broader international footprint, with additional filming possibilities in Europe and Dubai.”

“It is almost impossible to break into the US TV market with a finished show,” said Van der Burgh.

“The major networks prefer to be involved in the production process from start to finish so that it can be an original production – a finished show like Clifton Shores has a very hard time even when the network heads are as impressed with the concept and the production values as they’ve been.”

Last week MarVista showcased the series at the international entertainment content market Mipcom in Cannes, France.

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