Cosmetics: The Tyra Banks experience

2014-10-19 15:01

Supermodel, inventor of the “smize” (where you smile with just your eyes) and business empress Tyra Banks has a long career in beauty and fashion.

She’s taken her many years of experience and created Tyra Beauty, which the mere mortal would call a beauty and cosmetics line – but not Tyra.

Tyra Beauty is not just a cosmetics line, it’s a “cosmetics experience”. The range combines beauty and music on her newly revamped, where you can also listen to the range’s theme of Bootyful.

Tyra says: “Tyra Beauty gives women the tools to transform what they’ve got into what they want.

“Without make-up, I would never have been a supermodel. I don’t wake up with naturally sculpted cheekbones?–?I paint them on. I believe make-up is the great beauty equaliser,” says Banks.

Expanding on the definition of beauty is something Banks has always preached and Tyra Beauty is taking a stance on the fact that natural beauty is kind of unfair.

Not all women were born with naturally long lashes or plump lips, but every woman has the power to be fierce with Tyra Beauty.

The range features goodies for lips, eyes and cheekbones, and tips for hair and general tricks from someone who knows a thing a two.

.?You can check out the Tyraexperience and shop for the range at

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