Cricket SA welcomes Lead SA’s call to back our boys

2011-01-11 09:02

Cricket South Africa has welcomed an initiative by Lead SA to

encourage the public to show their support for the Proteas.

Similar to the successful trend of Football Fridays, where South

Africans wore their soccer jerseys in support of Bafana Bafana, people are now

being encouraged to show their support for the Proteas ahead of the ICC Cricket

World Cup in February.

The launch of the Cricket Friday initiative comes a day before a

five-match MTN One Day International series between the Proteas and India.

Cricket South Africa CEO Gerald Majola welcomed the initiative,

saying: “Cricket South Africa supports any initiative that is 100% behind the


We congratulate Lead SA on backing our boys.”

“Lead SA is getting behind all national sports.

We supported Bafana

Bafana ahead of the World Cup and created much excitement.

We also arranged the

very successful parade through the streets of Sandton two days before kickoff.

It was the biggest show of support for any sport in the history of South

Africa.” explained Yusuf Abramjee of Primedia Group.

“We are encouraging our listeners and readers via Lead SA to wear

their cricket shirts every Friday.

We have declared Fridays Pure Protea Fridays

and will do so each week from now – and throughout the tournament.” added



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