Cruising with J9: Someone almost got it right

2010-09-24 07:24

I have often wondered why insurance companies overload the 8am slot with the same long-winded ad campaigns to try and get more customers to get on their bandwagon.

Surely, mostly people who can afford insurance are already in their cars stuck in traffic and on their way to work, or behind their desks.

I usually play a music DVD while I finish up in the morning just so I don’t have to listen to Budget or OUTsurance ads.

However, recently I heard a comedian telling jokes about the difference between men and women.

I found it very odd that there was a stand-up show on TV at that time of the morning.

It actually made me stop what I was doing to run to the TV and, low and behold, it was an insurance ad.

And a very good one at that.

They were relevant jokes and it tied in so lovely with the goals of First for Women insurance.

The sad thing is, I know those same jokes are probably going to run for the next year.

Point is, car and home insurance is vital but who would want to take out any product when you have to watch the guy from OUTsurance act as different characters as if we were imbeciles not knowing any better?

If insurance companies were more realistic about informing the 65% of motorists who do not have insurance why it is important and how to go about getting the most affordable package for themselves, many more people would consider budgeting for premiums.

We see many companies doing corporate visits, but the people in this environment probably are paying the best rates they can afford in any case.

They need to aim at the man on the street and explain the ins and outs because many people have misconceptions about how insurance works.

Five minute ads are just way too long and should be pulled off TV.

Besides, there are so many other options for insurance that are better than the big names. 

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