Cyclists do it for a cause

2014-08-17 15:00

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In an article headlined, For entrepreneurs, cycling is the new golf, CNNMoney reported: “Across America, entrepreneurs and seasoned executives are sidelining a popular networking activity?– golf?–?in favour of a different group sport.”

League of American Bicyclists president Andy Clarke observed: “Unlike golf, cycling is also a great equaliser. You’re the same as the person riding next to you. So it makes people more approachable.”

For the past few years, cycling has been growing in leaps and bounds in South Africa and has been touted as the fastest-growing sport.

But what most catches the eye is that almost every cycling event has a corporate social investment project attached to it.

Change a Life Cycle Tour

A total of 65 South African business executives will take part in the seventh Change a Life Cycle Tour over 600km in the Western Cape from September 13-18.

The executives include CEOs Nicky Newton-King (JSE), Mthunzi Mdwaba (Tzoro IBC), Nic Kohler (Hollard), Jan van Niekerk (RECM), Andrew Bradley (Old Mutual Wealth), Itumeleng Kgaboesele (Sphere Holdings), Thesele Group executive director Thabo Leeuw, USN chairperson Albe Geldenhuys and Gauteng health MEC Qedani Mahlangu.

The race aims to raise R3.5 million this year?–?which will take the total raised in seven years to R25?million. The event will also include ambassadors Robbie Hunter, a racing champion, and extreme sportsman Martin Dreyer.

Established in 2008 in memory of Computershare executive Mike Thomson, who was murdered at his family home in 2007, the main aim of the annual event is to raise funds to support victims of crime.

The Western Cape is home to the event’s latest beneficiary, the Change a Life Rape Crisis Centre.

Other beneficiaries are:

.?The DNA Project;

.?Martin Dreyer Change a Life Academy;

.?iChoose to Change a Life;

.?Change a Life Kushido Karate-Do; and

.?Nemato Change a Life.

The Cansa Lost City Cycling Challenge

Started 17?years ago and being staged this weekend, The Cansa (Cancer Association of SA) Lost City Cycle Challenge is aiming to raise more than R200?000.

The money will be channelled to Cansa North West and Limpopo for their awareness programmes.

The event?–?staged at Sun City in North West?–?has raised more than R3.3?million and collected R150?000 last year.

It consists of a road race by 4?000 cyclists and 1?000 mountain bikers.

Sungardens Carousel Classic

A total of 629 cyclists took part in this race last Saturday (Women’s Day) and raised R28?900 for the Sungardens and Mamelodi hospices.

The event was being staged for the 15th year.

Momentum Million Rand Challenge

Insurance company Momentum and MoreCorp have come up with an innovative idea that marries cycling and golf.

Under the Momentum Million Rand Challenge banner, the participants will get discounts at The Pro Shop, Momentum Golf Village and Cycle Lab stores.

The competition, which started last Saturday, will run for the next 12 months and the ultimate winner will pocket R1?million.

The challenge will take place at Momentum Golf Villages/driving ranges in Centurion, Gilloolys, Kenilworth, Somerset West and Tyger Valley from 9am to 12pm every Saturday.

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