DA bosses endorse cheeky poster

2012-01-28 18:44

DA party bosses admitted that the cheeky campaign poster of the DA Students’ Organisation (Daso) caught them off guard, but it nevertheless got their stamp of approval.

The DA’s federal chairperson, James Selfe, said the party’s federal executive endorsed the poster “and we acknowledged that it raised extremely important issues”.

But he said issues of a “technical nature” were raised, because party leaders didn’t know it was coming.

“There will be follow-up campaigns and we will strive to ensure that we are informed,” he said.

The party’s federal executive, a top governing structure of the party on which DA leader Helen Zille sits, spent a large part of its meeting on Friday debating the matter.

Zille has so far not commented on the matter because the party has a policy of not prescribing to its youth structures.

Selfe said the federal executive decided that the poster, which showed a white man and black woman in a half-naked embrace, was not inconsistent with the party’s message.

“It is about a society in which race becomes increasingly less defining and in which people wouldn’t give it a second thought,” he said.

Selfe said the leaders weren’t concerned about losing votes.

“For every vote that a campaign like this might lose, we will gain more votes,” he said.

DA Youth leader Makashule Gana, who was part of the team that decided on the image, said campaigns on education, teenage pregnancy and the economy would follow.

DA Federal Youth chairperson Mbali Ntuli said they had received many requests for the contact details of the couple.

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