Danny Jordaan defends R1bn broadcast deal with Siyaya TV

2014-08-20 09:03

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The SABC understands its obligations and will ensure that it continues to air Bafana Bafana games, says South African Football Association president Danny Jordaan.

Defending the new R1 billion TV rights deal with new pay-tv consortium Siyaya TV at a sport and recreation parliamentary portfolio committee meeting in Parliament yesterday, Jordaan said he believed that the SABC would not renege on its duty to the public.

He was confident that its contract with the SABC, which ends at the end of April next year, would be renewed and that the broadcaster would negotiate to sub-licence the rights from Siyaya, which expects to go live next year.

“We have a 22-year relationship with the SABC and they also understand their obligations to the public,” he said on the fringe of the meeting at which MPs raised concerns about the deal.

Jordaan told the committee that the laws regulating broadcasting compelled pay-TV networks to offer the rights to free-to-air broadcasters.

“There is a list of all the sporting events that must be made available to free-to-air broadcasters.”

He said it was premature to disclose details of the deal as broadcasting legislation relating to the switch from analogue to digital still needed to take effect.

He said that Safa needed to look at new ways of generating revenue and, because of historical disadvantages, football generated far less revenue than other sporting codes such as rugby and cricket.

The R1 billion signed deal, which was revealed by City Press and Rapport earlier this month, gives Siyaya TV the rights to broadcast all Bafana Bafana and Banyana Banyana matches, including friendlies, as well as games involving all the junior national teams, the ABC Motsepe League (first division), Sasol Women’s League, the Safa Magazine Programme (Safa TV) and the annual Safa Awards.

Siyaya TV expects to go live next June, and the deal kicks in on May 1 next year.

The six-year partnership will see Safa bag R175 million a year – significantly higher than its deals with SuperSport and SABC.

Jordaan closed his presentation by extending an invitation to committee members to the next Bafana game against Nigeria at the Cape Town Stadium on September 10.

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